Email / Social Media Marketing Specialist -Home Décor (Sudbury , Ma)

Email / Social Media Marketing Specialist -Home Décor (Sudbury , Ma)

21 Jun 2024
Massachusetts, Worcester / central MA 00000 Worcester / central MA USA

Email / Social Media Marketing Specialist -Home Décor (Sudbury , Ma)

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Email Marketing Specialist -Home Décor

Our growing company is seeking a social and email marketing specialist for our Home Décor B2C Website.

Are you an enthusiastic high achiever who excels at creating and managing email campaigns? Are you passionate about home décor and customer engagement? If you imagine catchy and memorable subject lines while in the shower, read on.

The ideal candidate should demonstrate a passion for strategically ideating and implementing concepts, and at the tactical level, managing email and social content, analyzing data, and constantly revising to improve results.

TASKS, DUTIES, AND RESPONSIBILITIES

Create content for email and social media

Research the competition, find unique differentiators, and take action to implement high return engagement strategies

Produce dynamic content for email and social media through captivating messaging

Create, analyze, report and revise marketing efforts including email, social media, user generated content and new business opportunities

Experience/Skills

2+ years working with email marketing, ad creation and management

Comprehensive experience managing and building online social presence creating product and category interest

Produce strategic and measurable short and long term marketing plans

Proficiency in using social tools and ESP platform, preferably Klaviyo. Other platform experience with Shopify, Facebook, Instagram, for Social Media

Excellent content marketing, writing, editing (photo/video/text), presentation and communication skills

Required Qualities:

Need for Perfection - You dont do things halfway. You cant. Your brain simply wont allow it. You will be creating fresh engaging content, improving brand image and analyzing results. Everything needs to be 100% accurate. The right candidate will feel physically ill seeing a lack of user engagement, typos, and poor ROI. Okay, thats a bit extreme but you do hate boring content and celebrate each click through.

Content with Creativity - Were not going to lie, this is an artsy gig. Every day, you will be asked to bring something new to the table. The right candidate has the focus on brand engagement while maintaining creativity. Every season brings new changes in the flow of our product lines and our online messaging needs to reflect those changes.

Technically Inclined - Youll be working on a computer all day, every day, using a variety of programs and browser applications. The right candidate will be experienced with Klaviyo, Word, Excel, Google Web Apps, and be as comfortable with a mouse and keyboard as they are with a pen. Considering the product lines we sell, a candidate will become intimate with working knowledge of competitors, keywords and product categories.

Self Managed - Yes, were a strong team that works together, but each member needs to be rock solid on their own. You will be well-trained in our systems and your colleagues will always be available to help, but youre not going to be micromanaged. The right candidate knows overall team goals and works hard to make progress toward them every day.

Superior Knowledge of the English Language - When youre writing copy or researching product information, youre going to come across a lot of vanilla. The right candidate will be confident in their ability to create engaging content to each of our demographic segments.

Competent Typist - Ctrl+C and Ctrl+V may be integral tools for the job, but right candidate will be able to type quickly and accurately.

Long-Term - Were not looking for someone whos half-invested. Our team is growing and we want you to grow with us. The right candidate will be looking to contribute for the long haul.

Part or Full Time, In-House Position. Full Time position will handle all email creation, management, analysis, social media marketing, and content management for web / store products.

To apply, please submit resume and cover letter to the email address above.

Email Content creation and management only is part time; full time would include social media management, customer service, and helping with day to day operations.

Job Type: Part-time or Full Time

Salary: $12.00 to $18.00 /hour

Experience:

Email Marketing: 2 years (Preferred)

Ads Creation

Excellent marketing concepts with ability to create and analyze

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