Senior Marketing Technology Specialist

Domino’s Pizza is seeking a Senior Marketing Technology Operations Specialist to lead and continuously improve the execution of owned digital marketing channels (email, push, SMS) within Salesforce Marketing Cloud and supporting marketing technology platforms, with flexibility as tools evolve. This role ensures campaigns are accurately set up, data is aligned, and processes run efficiently through strong cross-functional coordination across Marketing, Data, and Technology teams. This is not a pure campaign execution role. It is responsible for ensuring reliable end-to-end campaign activation, including platform setup and the upstream and downstream data flows that enable it. While agency partners support campaign production at scale, this role ensures campaigns are set up for success through clear requirements, defined standards, and effective cross-team coordination, and supports ongoing platform evolution.General Responsibilities(60%) Campaign Activation & OrchestrationBuild and execute campaigns in Salesforce Marketing Cloud (or comparable platforms) on a targeted basis (e.g., complex use cases, troubleshooting, gap coverage), while ensuring agency-built campaigns align to defined standardsEstablish and uphold standards for campaign setup, QA, and data readinessValidate campaign setup across internal and agency workflows to ensure alignment and identify risks prior to launchPartner with agency teams to define requirements, align on build approach, and ensure adherence to activation standardsMonitor campaign execution to identify issues, escalate risks, and coordinate resolutionIdentify gaps in campaign setup, data inputs, or orchestration logic and drive alignment to resolve themEscalate and track issues through resolution, coordinating across follow-through across internal and external teams(25%) Platform Health & Activation ReadinessMonitor and maintain the health of campaign activation environments, including Salesforce Marketing Cloud (or comparable platforms) and upstream data inputs (e.g., audience pipelines, attributes, consent signals)Partner with data and engineering teams to ensure audience data is accurate, available, and aligned with campaign needsValidate inputs into activation platforms (e.g., segments, attributes, flags) to ensure readiness for execution  Identify and communicate cross-system dependencies (e.g., data availability, consent, ID alignment) that may impact performanceSupport resolution of issues impacting campaign execution(15%) Operational Excellence & EnablementServe as a subject matter expert on campaign activation processes, including Salesforce Marketing Cloud and supporting data workflowsDevelop and maintain documentation, QA standards, and activation guidelines to support consistent executionEnable cross-functional teams by providing clarity on activation processes, timelines, and requirementsIdentify opportunities to improve workflows, reduce friction, and improve efficiency across activation processesContribute to the evolution of campaign activation processes and supporting technologies to improve scalability and efficiency over time