Vacancy expired!
The role of the Manager, Paid Search to be the day-to-day steward of search media for assigned brands and lead search campaign development, activation, and innovation. The Manager, Paid Search is expected to apply search mastery to deliver against client goals. The Manager, Paid Search will work closely with the Associate Director in the development and communication of all search strategy while owning tactical execution. In addition, the Manager, Paid Search is responsible for day-to-day management of the Paid Search Analyst, including both project management to ensure timely delivery of all tasks and career development. Role Objectives:Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.Gather the research and data needed to formulate tactical plan development and recommendation for client delivery. Lead client relationship with day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process.Provide direction to Search Analyst to conduct and analyze keyword and audience research necessary to build a new campaign.QA and oversee trafficking of approved plan into search platforms.Ultimate oversight for all day-to-day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts).Responsible for Search Analyst’s management of campaign budgets, pacing and bid adjustments.Development and recommendation of optimizations and/or testing plans.Pull data and research components needed for new business pitches.Contribute to development of agency level POVs on industry happenings.Primary party responsible for customization of agency POVs for individual clients.
