EverFriends
VP of Marketing - Lead The Charge For Innovative AI Leader
Job Label:EF2025VPMktg
Role Summary
As the Vice?President of Marketing at EverFriends.ai, you will step into a pivotal leadership role where your strategic vision and tactical execution will drive our brand, growth, and impact across both B2C and B2B channels. Joining a mission?driven company that uses cutting?edge AI to deliver companionship, emotional support and independence to older adults and people experiencing dementia, you’ll lead a high?performing marketing team, manage significant budgets (7? to 8?figure scale), and partner tightly with sales, product, services and support to build an engine that delivers consistent unique visits, conversions, pipeline and lifetime value. If you’re a seasoned marketing executive who thrives in a fast?moving startup environment, enjoys cross?functional collaboration, and is motivated by making a positive difference in people’s lives, this is your role.
About Us:
We harness the power of advanced artificial intelligence to create compassionate, responsive companions that enhance the quality of life, foster emotional well-being, and provide unwavering support. By blending innovative technology with heartfelt empathy, we strive to ensure that no one faces their journey alone.
Why You Are Going to Love This Job
You’ll be marketing a transformative product for various demographics: EverFriends.ai isn’t just an advanced AI system that creates responsive, personalized companions software — it’s leveraging "emotionally aware AI development,” using an "empathy model" tailored for senior care. It's about dignity, connection and care for a population that truly benefits from innovation.
You’ll be part of building something meaningful; enhancing quality of life, providing emotional support, and offering cognitive engagement for older adults and individuals with dementia and loneliness.
You’ll operate at scale and sophistication: With goals like driving 1?million+ unique visits to websites/apps, managing 7? to 8?figure budgets, and leading digital, social, SEO, streaming, influencer and event marketing — you’ll be running full?funnel, multi?channel, high?impact campaigns.
You’ll have real strategic ownership: As a senior leader, you’ll own everything from budgeting and reporting to campaign creation for branding and sales, sales enablement, customer acquisition, retention marketing, content strategies, pipeline generation and partner integrations — you’ll shape the direction of the team, the brand and the business.
You’ll work with a cross?functional leadership team: With strong interfaces to product, services, customer support and sales (including future AEs and solutions consultants), you’ll help ensure marketing is fully aligned with GTM execution and customer outcomes.
You’ll join an early growth?stage, mission?driven company: EverFriends.ai is rapidly advancing in the elder?care/AI companionship (and more!) space, and you’ll help be helping scale its reach, influence and commercial impact in both B2C and B2B settings.
What We Need You to Do
Lead and develop the marketing team including digital marketing, social media, AIbeyond SEO/SEM, streaming advertising, influencer marketing, event/trade show scheduling, partnership, and internal customer marketing.
Define and execute the full?funnel marketing strategy (awareness → acquisition → activation → retention → expansion) across both B2C and B2B audiences, aligned with the company’s ICP (ideal customer profile).
Manage and allocate an annual marketing budget in the 7? to 8?figure range; ensure spend efficiency, ROI measurement, forecasting, and program optimization.
Drive one?million+ unique visits to website and mobile apps through sophisticated acquisition channels, SEO placement strategy and digital campaign design.
Build and execute streaming advertising campaigns (TV/OTT, digital video), influencer partnerships, and event/trade show programs that amplify brand reach and generate qualified leads.
Partner closely with sales (account executives and solution consultants), product and services teams to develop go?to?market motion, campaign content, sales enablement, and pipeline generation efforts.
Develop and deliver robust marketing reporting, analytics and dashboards to the executive team — showing funnel metrics, cost per lead, pipeline contribution, ROI, and budget variance.
Collaborate with internal customer?marketing and customer?success teams to drive retention, upsell campaigns and advocate/prospect conversion flows.
Lead brand positioning, messaging, content strategy (including thought leadership, case studies, white papers, social/digital content) aligned with the mission of EverFriends.ai and the emotional/health?care space.
Stay ahead of marketing and technology trends (especially in AI, digital media, elder?care technology) and apply best practices to help EverFriends.ai maintain a competitive edge.
What You Bring to the Table
Bachelor’s degree in business or marketing is required; advanced degree (MBA or equivalent) is highly preferred.
15+ years of marketing experience, including at least 5 years in a senior leadership role (Director, VP) in marketing—preferably in technology, consumer health/tech, SaaS, or health?care adjacent areas.
Demonstrated success in managing large marketing budgets (7? to 8?figures), and driving high?traffic acquisition (e.g., 1?M+ unique visits), conversions and pipeline.
Deep, hands?on knowledge of digital marketing (SEM, display, video), social media marketing, SEO/placement strategy, streaming/OTT advertising, influencer marketing and event/trade?show planning.
Significant experience in both B2C and B2B environments: understanding differences in buyer behavior, ICP, messaging and funnel dynamics.
Proven ability to work cross?functionally with sales teams (AEs, solution consultants), product teams, services and support orgs — you understand how marketing integrates with sales and product to drive revenue.
Strong storytelling and content creation experience: ability to create compelling narrative for both consumers and enterprises, build brand equity, drive thought leadership and enable sales.
Excellent budgeting, forecasting, analytics and reporting skills — you are comfortable building dashboards and telling the story of marketing’s impact to senior leadership.
Ability to lead teams, hire top talent, and build a high?performance marketing organization in a growth?stage startup environment.
Passion for mission?driven work: you are inspired by companies that make real human difference (not just clicks), and willing to roll up your sleeves in a fast?moving environment.
Compensation for this role is DOE, $150k - $199k per year
If you’re energized by the chance to lead marketing in a company that’s redefining care, companionship and technology for older adults and individuals experiencing dementia — and you bring the strategic chops, operational rigor and budgetary scale to drive real growth — we’d love to talk with you.
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https://app.hiremojo.com/mojo/ce/507994262/EverFriends/Michigan/Grand-Rapids/VP-of-Marketing?sourceType=9
Once you have completed the interview, your information will be forwarded to the recruiting team for decisions on next steps.
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