Position Overview:
We are seeking a motivated and results-driven Direct Marketing Manager to lead our marketing efforts for our roofing and exterior services company. This role combines door-to-door outreach, event planning and participation, internet marketing, and growth strategy management. The ideal candidate will be highly organized, data-driven, and comfortable managing both in-person and digital marketing channels.
Key Responsibilities:
Develop and manage direct marketing campaigns, including door-to-door outreach programs to generate qualified leads.
Plan, coordinate, and represent the company at community events, trade shows, and local sponsorships to increase brand awareness.
Oversee digital marketing initiatives including social media, email campaigns, and local online advertising.
Track, measure, and analyze campaign performance using insights and reporting tools; make adjustments to maximize ROI.
Collaborate with the sales team to ensure smooth lead handoff and monitor conversion success.
Create marketing schedules, promotional calendars, and campaign materials to keep marketing efforts consistent and professional.
Stay current on industry trends, local market opportunities, and competitor activity.
Ensure consistent messaging and branding across all marketing efforts.
Qualifications:
Proven experience in direct marketing, event planning, or field marketing, preferably in home improvement, roofing, or related industries.
Strong knowledge of digital marketing platforms (social media, email, Google Ads, etc.).
Excellent organizational and time-management skills.
Strong analytical skills with the ability to interpret marketing performance data and make strategic decisions.
Reliable transportation and willingness to travel locally for events and outreach.
Strong communication and interpersonal skills.
Self-starter with the ability to work independently and as part of a team.
Preferred Skills:
Experience with CRM or marketing automation tools.
Background in sales support or business development.
Creative mindset with the ability to design and implement innovative marketing ideas.
Compensation & Benefits:
Competitive base salary plus performance-based bonuses.
Mileage reimbursement for local travel.
Opportunities for career growth within a rapidly expanding company.i
