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Description Robert Half is seeking an experienced E-Commerce Marketing Specialist for a contract to full-time position with our client in Southfield, Michigan. As an E-Commerce Marketing Specialist, you will be responsible for driving online sales and optimizing the client's e-commerce platform to enhance the customer shopping experience.Responsibilities:
Develop and execute e-commerce marketing strategies to increase online traffic, conversion rates, and revenue.
Manage and optimize the e-commerce platform, ensuring product listings are accurate and up to date.
Collaborate with the marketing team to create compelling product descriptions and engaging content.
Conduct market research and analyze competitor activities to identify opportunities and trends.
Implement SEO and SEM best practices to improve the website's search engine rankings.
Utilize analytics tools to measure website performance, track KPIs, and identify areas for improvement.
Work within ecommerce platforms like Woocommerce, Salesforce Commerce Cloud, Shopify, Squarespace, Amazon Seller Central.
Coordinate with cross-functional teams to plan and execute promotional campaigns.
Monitor and respond to customer feedback and inquiries to enhance customer satisfaction.
Stay up to date with ecommerce industry trends and best practices.
Requirements
Requirements:
Proven experience as an E-Commerce Marketing Specialist, preferably in a retail or consumer goods environment.
Strong understanding of e-commerce platforms and best practices.
Proficiency in SEO and SEM strategies.
Familiarity with web analytics tools (Google Analytics, etc.) and ability to derive actionable insights.
Excellent written and verbal communication skills.
Detail-oriented with strong organizational and project management abilities.
Bachelor's degree in Marketing, Business, or a related field is preferred.
If you are an E-Commerce Marketing Specialist with a passion for driving online sales and optimizing the customer shopping experience, we invite you to apply for this contract-to-fulltime position in Southfield, Michigan. Join our client's team and contribute to the success of their e-commerce initiatives.Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .
