The Manager, Field Marketing is responsible for bridging national marketing strategy and field execution. This role empowers franchisees to activate impactful marketing, simplifies local store marketing through best‑in‑class tools and resources, and drives measurable transaction growth. The role is highly collaborative, franchisee‑facing, and execution‑oriented, requiring strong influence, storytelling, and organizational skills.Transaction Growth:Drive regional transaction growth by translating national strategy into clear, executable field guidance Partner cross‑functionally with Operations, Curriculum & Training, Brand, Digital, Marketing Communications, and Corporate Communications Own regional marketing execution stewardship, ensuring alignment to brand priorities and performance goals Support brand moments like Miracle Treat Day and Free Cone DayNew Store Marketing ProgramLead New Store Opening marketing and media support, including awareness and grand opening activation Serve as a trusted marketing consultant to franchisees and operators Present clearly and confidently to franchisee and leadership audiences Field Resource LibraryBuild and evolve franchisee‑facing Local Store Marketing (LSM) kits, content, and Field Resource Library tools Analyze performance using Power BI dashboards and insights to inform recommendations Leverage AI tools to improve efficiency, insights, and communication quality Ensure brand standards and trademark complianceThe US national base salary range for this position is $95,101 - $116,499. This position is also eligible for a bonus. The base salary range displayed reflects the targeted hiring range for positions across all US locations. Individual pay is determined by job-related skills, work location and relevant education or experience.
