This individual functions as an entrepreneur, propelling sustainable and lucrative growth beyond market norms within their product category. Serving as the customer advocate within the organization, the Product Manager is entrusted with global turnover and margin duties for the product segment. This role encompasses overseeing the entire lifecycle of the product portfolio, portfolio management, new business creation, market introduction processes, and eventual product discontinuation. This role is responsible for product management Electro-Voice portable sound, a major revenue contributor for Electro-Voice Dynacord LLC.Justify the relevance of a new productScrutinize the market landscape and implement strategies (marketing mix) to enhance market presence and strengthen market positioning across the portable speaker segment.Conduct voice of customer, end-user feedbacks sessions as needed.Provide financial and technical justification for product selection and definition and prioritizes product development plans. Assess financial requirements to launch products and potential return on investment.Consult with engineering regarding packaging of features, cost estimates or requirements, physical/mechanical look and features of products.Define the product strategy and roadmapManage global product portfolio and evaluate market potential for new products.Analyze relevant market and market trends and identify end-user / customer needs.Define target markets and generate market data including in-depth and insightful analysis of competitors, their pricing, positioning, etc.Support the Product DevelopmentInitiate the Product Engineering Process (PEP), outline the Commercial RequirementsSpecification (CRS), and provide support throughout the entire PEP for all designated procedural stages.Work with external third parties to assess partnerships and licensing opportunities.Lead cross-functional teams to create products and manage the product development process from concept through development and manufacturing.Ensure product data sheets accurately reflect specifications and capabilities of product.Drive the Product Introduction on the marketDeliver product messaging, positioning, features, benefits and USPs for end- users and customers.Partner with sales and marketing to prepare and deliver presentations and materials that educate sales personnel and customers on functionalities and features of products.Participate in key sales and voice of customer situations as required.Create, author, publish and disseminate marketing collateral to all relevant parties both external and internal.Work with internal teams to plan tradeshows and create effective demonstrations. Attend tradeshows such as InfoComm, NAMM, Prolight + Sound, etc. Train sales force, dealer and rep firms on product capabilities and features.Responsible for the Product Life CycleCommunicate technical requirements and features to engineering staff, signing off on all Engineering Change Orders.Develop and manage product mid-life correction or end of life strategies as appropriate.Monitor market acceptance, track revenue and profit performance.Identify partnering opportunities for complementary third-party products to broaden product line.Negotiate contracts and licenses for new technologies or productsResponsible for Costing/ForecastingMeet with procurement and inventory control staff to coordinate product build and sales forecasts.Adjust forecasts and schedules based on ability to build and current sales activity.
