This role supports Marketing by owning KE’s brand standards, creative output, and website. You’ll be responsible for producing and directing photography, video, graphics, written content, and digital experiences that directly impact how KE’s people, projects, and capabilities are represented across social media, the website, recruiting, business development, and events. Success in this role means delivering high-quality, consistent creative work while maintaining KE’s brand and digital presence, all while upholding KE’s commitment to Safety, People, Passion, and Performance. If you're someone who takes pride in doing things the right way and thrives in a fast-moving environment, this position is built for you.What You'll DoYou’ll be part of a team that gets things done, works with purpose, and takes pride in the results. Your day-to-day responsibilities may include:Creative & Brand LeadershipEstablish, maintain, and evolve KE's brand and creative standards, including visual identity, templates, and usage guidelines.Ensure creative materials consistently reflect KE's brand standards.Own and organize the company's creative asset library, including photography, video, logos, graphics, and templates.Provide creative direction and constructive feedback on work produced internally and by external partners.Manage brand application for acquired companies, including businesses transitioning to the KE brand and those maintaining an existing brand.Photography, Video & Content ProductionPlan, capture, edit, and produce photography and video content for social media, the KE website, recruiting, business development, presentations, events, and other marketing initiatives.Travel to jobsites, company locations, and events to capture compelling, authentic content.Develop graphics, written content, and other creative assets that support company initiatives.Create content designed specifically for digital and social platforms, including short-form video.Direct external photographers, videographers, designers, and other creative partners when additional support is needed.Website & Digital ContentOwn KE's website content and ongoing website updates.Monitor website content and site performance and recommend opportunities for improvement.Implement SEO recommendations in partnership with the Digital Marketing Specialist.Ensure website content accurately represents KE's services, projects, people, culture, and capabilities.Stay current on creative, web, and digital trends and identify new tools, formats, and approaches worth testing.Marketing & Cross-Functional PartnershipPartner with Marketing Specialists, the Digital Marketing Specialist, Business Development, Recruiting, and leadership to develop creative solutions supporting their needs.Provide creative direction and content for KE's social media channels.Review advertising creative for alignment with KE brand standards.Translate creative requests into finished work through the Marketing team's intake process.Coordinate creative initiatives, production schedules, website projects, and deadlines through the enterprise marketing calendar.Balance multiple creative projects and priorities while maintaining quality and meeting deadlines.Candidates located in Minnesota are expected to work from the office 5 days a week. Candidates located outside of the state are expected to travel to the office at least quarterly.
