The Director of Communications will serve as Link Snacks’ strategic communications lead, responsible for developing and executing internal and external communication programs that strengthen the company's reputation, enhance Team Member engagement, and support business objectives. The ideal candidate is a strategic doer with an entrepreneurial spirit and established media relationships.The responsibilities of this position shall consist of, but not be limited to, the following:Strategic DevelopmentDevelop an integrated communication strategy that aligns with Link Snacks’ business goals and reinforces the company's distinctive brand portfolioCreate measurable objectives for communication initiatives and regularly report on progressExternal CommunicationsDevelop and execute a comprehensive, always-on media relations program to secure favorable coverage in key industry, business, and consumer publicationsDevelop, write, pitch and place compelling content that showcases Link Snacks’ innovations, culture, philanthropy, sustainability and brand storiesManage media lists, press release distribution and PR newsroomBuild relationships with industry influencers, thought leaders, and key stakeholdersManage company award submissions – identify award opportunities and write compelling submissionsLead philanthropic communications strategy and execution, as well as ongoing sustainability communicationsDirect digital communications for Link Snacks including authoring content for company websites and social media platforms, assuring digital communications align with the overall company messaging and brand guidelinesInternal Communications Develop and implement strategies that connect Team Members to Link Snacks’ mission, values, and business objectivesFoster collaboration with operations, HR, and other departments to maximize communication effectivenessLead the development of engaging content that fosters a unified company culture across all locationsEstablish feedback mechanisms to measure Team Member engagement and understand information needsLead, coach, engage and professionally develop team member(s)Crisis ManagementDevelop comprehensive crisis communication protocols and response frameworksLead communication efforts during crises to protect the company's reputationTrain executives and key stakeholders on crisis communication best practicesBrand Integration and AmplificationSupport the IAT and global brand teams in amplifying partnerships, experiential activations, and brand marketing campaigns through earned mediaPartner with brand teams to ideate story opportunities – building PR materials, writing press releases and actively pitching stories to relevant mediaManage communications with key stakeholders to ensure proper execution of PR programsPerforms other duties and responsibilities as necessary
