Strategic Enrollment Management (SEM) at Augsburg UniversityThe Strategic Enrollment Management (SEM) division includes four uniquely equipped teams: Undergraduate Admissions, Graduate Admissions, SEM Operations, and Financial Aid.The SEM division’s vision is to be a belonging organization that builds deeper relationships, changes systems, and dismantles the access barriers in higher education enrollment management.Our SEM mission is to meet every student where they are with authentic presence, outreach, and engagement. Our nationally recognized Augsburg Applies to You platform supports this mission through direct admissions, success coaching, and academic belonging. We exist to deliver enrollment results, innovation, service, and the essential infrastructure to attract, meet the needs of, and enroll future graduates. We are a key partner in driving sustainable enrollment growth at Augsburg towards the
goal of becoming a medium sized university with 5,000 Auggies by 2030.Summary of PositionThe Director of Enrollment Analytics (Admissions and Financial Aid) is a transformative leadership role responsible for developing and implementing an advanced analytics infrastructure supporting strategy development, enrollment funnel performance, and sustain a framework to guide financial aid awarding and net-tuition optimization. This is a hands-on position, joining a newly reorganized strategic enrollment management operations team, reporting to the Vice President for Strategic Enrollment Management. This role focuses on the quality and accuracy of enrollment data analysis in order to produce visual dashboards, forecasting, data-driven decision making, and utilization of evolving technologies like machine learning to enhance data. This position will harness data and analytics to shape, influence, and model strategic enrollment planning ideas in order to justify growth strategy implementation.Primary ResponsibilitiesSEM Data Management and IntegrationEnsure accurate data imports and coding in collaboration with admissions reporting specialists.Mass manipulate SEM data, incorporate data into an effective analytical reporting.Replace, enhance, and evaluate data reporting previously provided by external partnersCollaborate with Institutional Research and IT to ensure best practices and shared data principles.Coordinate, manage, and report on admissions/financial aid related student surveys in partnership with the Vice President.SEM Data Reporting and AnalyticsDevelop, automate recurring historical reports, prepare data visualizations for presentations, and establish SEM dashboards, ensuring the delivery of timely and relevant insights to SEM stakeholders.Collect, integrate, analyze, and report data from various contracted/partner services and other relevant data sets.Partner with the admissions and marketing areas to understand the prospective student journey, analyze data related to lead generation campaigns, counselor engagements, and enrollment funnel KPI’s.Establish SEM key performance indicators (KPIs) and develop metrics to measure performance and significant variances.Develop and maintain predictive modeling tools that will help create successful recruitment plans (graduate and undergraduate) needed to increase yield in order to achieve growth goals.Collaborate with the VPSEM to produce and maintain long-term forecast models for all enrollment segments.Analyzes indicators to understand how enrollment management strategy can impact second year student retention.Uses data reporting tools available through third parties such as the National Student Clearinghouse, College Board, ACT, and other related data sharing to analyze trends and inform strategies.Develop methods to identify SEM trends that are off track or inconsistent and implement early detection mechanisms.Conduct cohort reporting and create a comprehensive data dictionary to clarify definitions campus-wide.Run scenarios to assess impacts of changes or responses to external forces.SEM Financial Aid OptimizationLead the effective use of all financial aid data, benchmarking, trend/predictive analysis, live aid modeling, award activity monitoring, tuition reset policy evaluation, FAFSA submission, yield, aid policy change impact, and budget performance.Propose data driven recommendations to set scholarship amounts, need matrices, and aid awarding parameters.Maintain Net Price Calculator and develop new management ideas that enhance unitization.Provide accurate and timely cohort-unfunded aid (net tuition revenue) forecasting data and analysis of any changes for financial reporting.Model financial aid adjustments, e.g., "If we add Promise to all, it would cost x dollars but retention should increase by y."Benchmarks and analyzes industry data/competitors' financial aid and scholarships strategies.Additional ResponsibilitiesMaintain knowledge about trends, industry news, and when possible, contribute expertise that positions Augsburg as an enrollment analytics leader.Supervises assigned staff and provide leadership for SEM Operations effectiveness.Collaborate with Institutional Research, Finance and IT on reporting, compliance and technology enhancements.Assist with various admissions and financial aid activities.Other duties as apparent or assigned by supervisor(s).Work Environment and Physical DemandsTypical work environment is an office. Sedentary work for long periods of time.Regular computer and phone use.
