Covista is seeking a dynamic, strategic communicator to serve as a social media storyteller and content creator for Alumni Engagement. This role is responsible for developing and executing social media strategies that elevate alumni voices, strengthen engagement and enhance our institutional brand reputations including American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.You will combine content creation expertise and social media strategy to deliver compelling alumni narratives across a broad digital ecosystem. This role partners closely with internal stakeholders, alumni communications leadership, and marketing teams to ensure consistent, high-quality, on-brand storytelling for each institution's alumni community.What You’ll DoSocial Media Strategy & ExecutionExecute social media strategies across alumni-specific channels (13+ platforms) spanning all Covista institutions,Design platform-specific content (copy, graphics, video) aligned with each brand voiceManage social media scheduling and publishing using HubSpot and Sprout Social, maintaining a consistent cadence for each institutionDevelop and support paid digital strategies to amplify campaigns and engagementCommunity Engagement & Brand StewardshipManage day-to-day community engagement (comments, messages, mentions) to foster connection within each alumni communityMaintain and enforce brand and visual identity standards across all institutionsCollaborate with internal teams to ensure alignment and message consistencyInsights, Analytics & OptimizationTrack, analyze, and report monthly on social media performance metrics and trendsTranslate data into actionable insights and strategic recommendationsConduct social listening and sentiment analysis to inform content strategiesCampaigns, Partnerships & Special InitiativesPartner with Alumni Communications leadership to develop HubSpot campaigns and engagement initiativesSupport enterprise campaigns by vetting alumni social media profiles in collaboration with the alumni engagement managersAssist in crisis communication monitoring and response coordinationParticipate in cross-functional initiatives with corporate affairs and marketing teamsWhy This Role MattersThis position plays a critical role in shaping how Covista's institutions connect with and celebrate its alumni community. You will help bridge the journey from student to graduate, amplify alumni success stories, and contribute directly to strengthening institutional reputation and long-term engagement.
