Own the strategic marketing plan across ideation & execution for assigned brands and products (SE HQ / SE MOTION / SE PLAY)Own the annual Acquisition KPIs and monthly targets or assigned brands and products (SE HQ / SE MOTION / SE PLAY)Serve as a connector and trusted partner between Sales, Onboarding, Customer Success, Creative, and Marketing Ops, working closely with business leaders to translate business objectives into impactful marketing strategies and plans to acquire and retain customers.Work closely with product and product marketing to ensure key messages and competitive advantages are the cornerstones of all marketing.Develop a deep understanding of key value props for assigned brands and products (SE HQ / SE MOTION / SE PLAY).Develop awareness, engagement, acquisition, cross-sell, and onboarding marketing strategies and plans to meet business objectives.Leverage customer insights, competitive intelligence and data analytics to translate business goals into marketing strategies.Partner closely across the marketing organization to bring brand strategies and plans to life through thoughtful planning of integrated marketing campaigns across multiple channels including email, PR, on-air, social media (paid and organic), events and websites.Develop strategic briefs to drive impactful marketing campaigns.Continually monitor the strategic planning process and identify efficiencies, opportunities to optimize, leverage best practices.Develop a deep understanding of all aspects of the USOPC, NGB, Professional governing hierarchies down to the local youth sports organization.Manage cross-functional teams to execute against planned campaign and strategic initiatives.
