Senior Web & SEO Analyst

Senior Web & SEO Analyst

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Description

We are seeking an experienced Senior Web/SEO Analyst to play a key role in a newly formed e-commerce department. The ideal candidate is curious, detail-oriented, and enthusiastic about finding value and opportunity in web analytics data. E-commerce is a significant business growth opportunity for our client, and you will be collaborating with our E-commerce, Marketing and IT teams to uncover insights and opportunities to drive traffic and sales both online and in-store.

• Evaluate existing Google Analytics (UA and GA4) implementation and reporting capabilities and recommend/make improvements

• Evaluate current SEO keyword strategy and recommend/make improvements

• Review new and existing site content and recommend/make improvements

• Evaluate website for technical SEO effectiveness and recommend/make improvements

• Identify business reporting needs and establish regular analytics reporting cadence

• Provide ad hoc analytics reporting and analysis as requested

• Identify and report out meaningful traffic/sales trends

• Collaborate with the marketing team and/or agencies to identify and help maximize profitable acquisition channels and advise on channel marketing mix

• Research competitors to identify keyword gaps and opportunities

• Monitor industry developments, Google releases, etc. to identify opportunities to improve tracking and performance

Requirements

• Minimum 5 years of Web Analytics (Google Analytics or similar) experience - GA4 experience strongly preferred
• Minimum 3 years of SEO experience including keyword research, local SEO tactics and technical SEO
• Strong interpersonal interaction and teamwork with a customer-centric approach
• Strong collaboration skills across IT, Marketing, Merchandising, Sales, and Customer Service
• Knowledge of retail, preferably specialty retail, omni-channel and e-commerce
• Proven ability to work creatively and analytically in a fast moving, problem-solving environment

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