The Email Marketing Specialist supports Red Wing Shoe Company’s digital marketing strategy by executing and optimizing email marketing campaigns across multiple brands.  This role ensures the successful deployment of email campaigns, assists in automation and segmentation improvements, and provides performance insights that help refine our email marketing approach.  Working under the direction of the Email Marketing Manager, the specialist plays a key role in campaign execution and process efficiency while maintaining email best practices and compliance.ESSENTIAL DUTIES AND RESPONSIBILITIESExecute and optimize marketing emails for all Red Wing brands using our Email Service Provider (ESP), ensuring proper setup, testing, and scheduling.Assist in refining segmentation and personalization strategies, leveraging customer data to enhance campaign effectiveness under the guidance of the Email Marketing Manager.Support the development and implementation of automated email workflows to improve customer engagement and retention.Conduct A/B testing initiatives and analyze results to provide actionable insights that inform campaign optimizations.Identify workflow inefficiencies and recommend process improvements for better execution and scalability.Develop and maintain email reporting dashboards to track key performance indicators (KPIs) and provide regular performance updates.Ensure compliance with industry regulations, including CAN-SPAM, GDPR, and evolving email marketing best practices.Collaborate closely with the Email Marketing Manager and internal teams to align email efforts with broader business objectives.Stay up to date on industry trends and best practices, sharing insights with the team to support continuous improvement.
