Managing Director, Direct-To-Consumer (Retail)

Managing Director, Direct-To-Consumer (Retail)

06 Oct 2025
Minnesota, Redwing, 55066 Redwing USA

Managing Director, Direct-To-Consumer (Retail)

NOTE: This role is based out of Red Wing's headquarters in Red Wing, MN, with a HyFlex work model that blends in-office work availability with remote flexibility. The candidate must live within a commutable distance to Red Wing, MN to maximize collaboration, efficiency, and community. We are seeking a visionary and results-driven Managing Director, DTC to lead our Direct-to-Consumer business, responsible for the development and execution of business development strategies to grow the DTC business in alignment with broader North America Work, Hunt and Lifestyle business objectives.This role will lead the DTC Regional Directors and Mobile Unit Sales Manager, ensuring effective execution of growth and operational strategies in the field and attainment of revenue and profitability goals. They are responsible for working collaboratively with the Industrial and Wholesale sales leaders as well as E-commerce, Product Creation, Demand Planning, Marketing, Finance, Revenue Operations and other RWSC cross functional teams supporting the Field Sales Organizations to drive profitable revenue growth.Transformational Leadership is the key to success.  This role will be responsible for empowerment of their teams, being a strong role model who lives by and continually demonstrates their personal and company values in all that they do.  We are seeking a credible leader who inspires others with positive change, motivating their team by creating a clear vision, encouraging innovation, and fostering personal growth, while creating an environment where trust and enthusiasm is built. Essential Duties:Responsible for defining and executing the North America Direct-to-Consumer growth strategy for both Company and Dealer Owned stores in collaboration with cross-functional corporate partners and field sales leaders.Partners with Revenue Operations, Industrial and Wholesale leaders to drive channel alignment and maximize growth opportunities across all channels.Creates and nurtures profitable customer relationships by partnering with our largest customers and industry partners to build and deliver both annual and long-range, comprehensive growth plans.Collaborates with Product Creation, Marketing and Revenue Operations to define product assortment and segmentation strategies, build and execute channel go-to-market plans and grow market share to drive topline revenue and store profitability growth. Leverage sales team and customer intel along with insights and analytics to inform the monthly SIOP forecasting and annual planning processes to ensure the right inventory is in place at the right time.Champions the needs and long-term objectives of our dealer partners, store managers and front-line associates by aligning cross-functional teams around our largest opportunities, driving continuous improvement and working to maximize store profitability.Work cross functionally to deploy and enable adoption of processes, tools, selling programs and training in support of growth strategies; ensures sales team is leveraging sales methodology, effectively managing sales pipelines and accountable to delivering defined annual front-door and back-door revenue goals.Achieve financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actionsManage assigned staff: provide clear goals and expectations; ensure clarity of roles and responsibilities; coach; manage performance; develop; salary administration; enforce systems, policies and procedures; recruit, select and onboard new employees. 

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Job Details

  • ID
    JC54619052
  • State
  • City
  • Job type
    Full-time
  • Salary
    N/A
  • Hiring Company
    Red Wing Shoe Company
  • Date
    2025-10-06
  • Deadline
    2025-12-05
  • Category

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