The Social Media Strategist plays a pivotal role in driving social marketing efforts across all brands within the Red Wing Shoe Company portfolio, helping to lead the Red Wing brands into the future.  This role is responsible for building strategy, owning plans, ensuring brand priorities are represented, creating social briefs, and ensuring brand consistency across platforms. The role also integrates closely with Customer Experience, supports retail network governance, and leverages communities to enhance brand loyalty and cross-functional collaboration.ESSENTIAL DUTIES AND RESPONSIBILITIES: Lead a forward-thinking social approach that aligns with brand identity, resonates with audiences, and advances overarching objectives to be key drivers of brand growth and innovation.Maintain social briefs and content calendar supporting campaigns, product launches, and priority initiatives.Manage paid social amplification, including targeting, budget, and performance.Use data to generate actionable insights to optimize content and drive impact.Maintain a proactive pulse on evolving social algorithms, features, and emerging platforms to identify opportunities. Share strategic insights and recommendations with the team to guide forward-looking initiatives.Strategic oversight on influencer and partnership opportunities to expand reach and credibility. Ensure all activity complies with brand standards, legal guidelines, and industry best practices. 
