Role Overview
The Digital Content Strategy team within the Universal Television Entertainment (UTE) Audience Growth & Content Marketing (AGCM) department is looking for an AEO/SEO Manager for a full-time position.This role reports to the Director of Digital Content Strategy and sits on the AGCM Digital Content Strategy team, driving search and AI visibility for the Universal Television Entertainment marketing organization. The AEO/SEO Manager operates at the intersection of content, product, and technology to increase the discoverability of NBCUniversal IP—including brands, shows, and talent—across traditional search and emerging AI-driven platforms. The ideal candidate blends technical fluency and content expertise with a strong understanding of evolving search behaviors and how AI systems discover, index, and surface content.Responsibilities: Own and execute AEO/SEO strategy to maximize visibility of NBCUniversal IP across search engines and emerging AI-driven platforms, with a focus on content marketing opportunities (Peacock Blog, NBC Insider, The Daily Dish)Define, track, and drive key performance metrics, including search and AI platform impressions, AI mentions/citations, sentiment, and downstream engagement (clicks, sign-ups)Build, manage, and continuously improve scalable optimization systems, including structured data, automation workflows, and integrations with search and AI visibility tools. Oversee data and prompt inputs, taxonomy, and platform maintenance (internal, as well as external vendor tools) to ensure accuracy and performance.Partner cross-functionally with editorial, product, engineering, data, brand marketing, video, press, paid media, and social teams to translate technical and platform enhancements into measurable marketing impactInform and help implement technical SEO/AEO improvements—including site architecture, indexing, and content structures—to improve discoverability and LLM ingestion, retrieval, and citationsEstablish and operationalize measurement systems and testing frameworks to quantify the impact of content, technical, and product-driven changesDrive accountability across teams to ensure execution of recommendations that improve visibility across search and AI ecosystems
