The Assistant Manager, Consumer Engagement will lead and execute Consumer Engagement strategies (brand’s influencer, PR and community) for Givenchy and Kenzo in North America, alongside Consumer Engagement Sr. Manager.PRINCIPAL DUTIES AND RESPONSIBILITIESConsumer Engagement StrategiesManage and develop paid/organic influencer and PR programs that drive strategic brand objectives.Facilitate and support content creation from influencers, creators, makeup artists and advocates for brand evergreen and launch programsCreate and optimize content briefs for influencer programs across paid and organicOwn content approvals process with HQ, as well as content dissemination internally, meeting brand needs. This includes deep and thoughtful partnership with HQ stakeholders and members of key internal teamsPartner with Consumer Engagement Sr Manager to develop a “Friends of the House”/ editorial program that elevates the brand and aids in better top funnel awareness / consumer net sentiment Ensure editorial presence remains strong, I.e. management / collaboration with any external PR/ media agencies, facilitation of press placements for key launches, liaising with brand ambassadors / makeup artist partners for interviews + testimonials, supporting in PR eventsKeep press lists up to date for press releases, editor seedings, desksides + moreMaintain and refresh and influencer + celeb MUA lists to provide Consumer Engagement Sr Manager with strategic and optimized recommendations for campaigns and brand oppsBuild and maintain yearly calendar of all Consumer engagement programs for both brandsInfluencer Relationship ManagementIdentify, recruit, and build relationships with beauty influencers that align with our brand’s image and target audience Develop and manage ongoing relationships with top-tier influencers, micro-influencers, and content creators Act as the primary point of contact for influencers, providing clear communication and maintaining a positive working relationshipForecast & Budget ManagementBuild monthly forecasts for future programs (preseries, products, POSM) with proposals for all Consumer Engagement aspects, in partnership with Paid Media Manager and Consumer Engagement Sr Manager track updates from Marketing & Planning from forecast to launch date in order to ensure best program executionBudget management: manage, track budget for departmentals, media and influencers’ activities.ReportingMonthly, quarterly reporting of Consumer engagement activities as well as by launch programProvide market landscape analyses, competition reports and launch campaign tracking, with key insights on brand image execution, activation opportunities, ROIWork with influencer tools like Tribe + Traackr to have finger on the pulse of new + emerging talent, platform heroes or key talent, existing Givenchy influencer "brand fans" and for reporting on all earned media workReporting on full suite of metrics for influencer, social media & public relations to develop success benchmarks in brand engagementOverall MaintenanceResponsible for any tactical brand/consumer engagement work that needs executing including: vendor setup, PO & invoice management, product ordering, fulfillment of influencer box items, local production, influencer boxes, product send-outs from in-office closet, maintenance of priority external recipient lists Facilitation and execution of any day-to-day brand engagement management + organizational needsConduct all other job-related activities.SUPERVISION RECEIVEDConsumer Engagement Sr Manager/Director
