As a B2B Growth Marketing Leader, you’ll drive strategic demand generation initiatives targeted at specific accounts, partner with global marketing, sales, and product teams to grow Wix’s B2B footprint. This role blends strategic leadership and hands-on execution, thriving on independence and startup agility while building brand awareness in new markets.Develop and execute demand generation strategies to drive qualified leads and pipeline growth for B2B productsBuild and manage marketing materials tailored to specific B2B accounts and personasCollaborate with sales and product teams to align demand generation campaigns with business goalsCreate strategic sales enablement content to accelerate the sales processLead the creation of innovative and impactful B2B marketing campaigns with a focus on measurable outcomesBuild brand awareness to position Wix as a B2B leaderLeverage insights and experience from startup environments to shape and optimize demand generation efforts
