Creative Director, Copy (Market Access)

Creative Director, Copy (Market Access)

23 Jul 2025
New Hampshire, Newyork 00000 Newyork USA

Creative Director, Copy (Market Access)

The Creative Director (CD), Copy, Market Access is a manager and leader of brands, who sets the bar in terms of craft for senior-level copy team members. The CD has a proven ability to multitask, delegate, and manage as appropriate to ensure seamless management of business, while still contributing to idea generation and executional excellence. They are a direct liaison between creative and senior account team members and clients across their assigned brands, answering and exceeding strategic and creative expectations. They demonstrate a high level of business acumen in market access and all related channels [payer (commercial/government), pharmacy benefit managers, pharmacy, integrated delivery networks/health systems, employer benefit consultants, actuaries] while also nurturing the talents of others. The CD possesses advanced presentation and persuasion skills and is adept at leading meetings and selling work internally and externally (new business for new and existing clients). The CD is a leader that sets a positive tone and is a role model for others. ESSENTIAL DUTIES AND RESPONSIBILITIES: Our employees are tasked with delivering excellent business results through the efforts of their teams.  These results are achieved by:  Ownership of market access content for individual projects and agency of record brands  Participates and owns the content portion of new business pitches for market access, with a deep knowledge of strategic imperatives, message architecture, and tactics  Demonstrates strong leadership abilities to mentor, supervise, and set a career path for more junior-level writers Proactively monitors the progress of both own and direct reports’ assigned projects, providing direction, input, and feedback on direct reports’ work  Coordinates assignments among assigned freelance writers and manages the quality of freelance work before sharing with the broader team (Strategy, Account, Clinical, Art, etc)   Assesses day-to-day copywriting needs and alerts supervisor to coverage gaps within the agency or availability to support other teams as needed. Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.   All other duties as assigned  PEOPLE LEADER:People leaders must possess both the skills to effectively accomplish these tasks and the emotional intelligence to do so in alignment with our cultural values.  In addition to the critical management and leadership tasks listed above, this role also includes the following unique responsibilities: Proactively monitor the progress of both own and direct reports’ assigned projects, providing direction, input, and feedback on direct reports’ work. Coordinate assignments among assigned freelance writers and manage the quality of freelance work before sharing with the broader team (Art, Art Services, Medical, Strategy, etc.). Assess day-to-day and upcoming copywriting needs and alert supervisor to coverage gaps within the agency or availability to support other teams as needed. 

 

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