ASOS is seeking a highly organized and creative Influencer Marketing Coordinator to join our team. This role will be instrumental in executing our influencer marketing strategy, building and nurturing relationships with a diverse range of creators, and supporting the team in delivering impactful campaigns or events that drive brand awareness, engagement, and sales. The ideal candidate is passionate about the digital landscape, a self-starter, and has a knack for spotting emerging trends and talent. The DetailsAssist in the day-to-day management of influencer marketing campaigns, from initial outreach to content delivery. Conduct research and identify new and emerging influencers, content creators, and brand partners who align with ASOS's brand values and target audience. Support the creation and management of influencer outreach lists and communication logs. Coordinate the end-to-end process for influencer collaborations, including gifting, product seeding, and content briefs. Monitor and approve influencer content to ensure it meets campaign guidelines and brand standards. Track and report on campaign performance, analyzing key metrics such as reach, engagement, and conversions to provide insights for future initiatives. Assist in the planning and execution of influencer events, including pop-ups, dinners, brand trips, etc.  Help manage and track budgets for all influencer and gifting activities Maintain a clear understanding of current social media trends, platform updates, and best practices in the influencer space. Collaborate cross-functionally with internal teams (e.g., Marketing, PR, and E-commerce) to ensure cohesive campaign execution. We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.
