JOB RESPONSIBILITIESManage the email and SMS marketing strategy, with a focus on US-led campaigns that can be adapted by smaller markets to support revenue, customer acquisition, retention, and engagement across key customer touchpoints.Own the execution and optimization of all email/ SMS workflows, email calendar, campaign briefing and UAT.Monitor email and SMS channel performance, including forecasting inputs, budget tracking, reporting, and identifying opportunities to support continuous growth.Manage the email and SMS marketing calendar with a US-led focus, ensuring alignment with integrated marketing plans, product launches, promotions, and key commercial initiatives.Partner cross-functionally with Global Marketing, eCommerce, Creative, Digital, Analytics, Technology, and external agency partners to deliver seamless customer communications.Monitor and analyze channel performance, including engagement, conversion, revenue, and retention metrics, translating insights into actionable recommendations and optimization strategies.Support and maintain the testing roadmap across email and SMS, including A/B and multivariate testing, to improve customer engagement and business performance.Stay informed on industry trends, emerging technologies, and competitive activity to ensure Fresh's email and SMS programs remain innovative and best-in-class.Serve as the business point of contact for campaign briefing and execution, partnering closely with Campaign Operations and cross-functional stakeholders to support timely, high-quality delivery.Identify opportunities to enhance marketing processes and tools to improve operational efficiency and support business needs.What you will learn in the first 6 months:Develop a deep understanding of the Fresh brand, product portfolio, customer base, and global eCommerce strategy.Become a SME in adobe campaign, running day to day global campaign execution and ensuring workflows are set up and deploying as plannedMaster the US led- calendar, ensuring all workflows align w/ US priorities and flow strategy to CA and INTL markets.Build strong partnerships with Global, Creative, Technology, Analytics, and agency teams to support effective email and SMS marketing execution.Become proficient in Fresh's marketing technology ecosystem, including Adobe Campaign, BeeFree, Qlik, and other supporting tools.What you will achieve in 12 months:Establish yourself as a key resource for email and SMS marketing, bringing informed recommendations and data-driven insights to the business.Manage the execution, optimization, and performance monitoring of the email and SMS marketing channels for Fresh.com, supporting revenue, engagement, and retention goals.Implement and refine a testing and optimization roadmap that supports improvements across customer engagement, conversion, and channel performance.Partner with Global and Regional stakeholders to support customer communications, ensuring campaigns are aligned with business priorities and delivered with operational excellence.Apply email and SMS marketing best practices, recommending new ideas, technologies, and process improvements that enhance the customer experience and improve marketing effectiveness.Contribute to a stronger foundation for future customer lifecycle marketing initiatives as the business continues to evolve.Physical Requirements:Must be able to remain in a stationary position on average of 7.5 hours/day.Light to moderate lifting may be required.While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.
