The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.This critical leadership role is embedded in the NBCU Media Group Decision Sciences team and partners closely with a large team of strategic and data-focused media analytics professionals, other advanced analytics teams, and marketing leadership. The role supports all media aspects of the NBCU Media Group, including Peacock and Linear channels. Primary focus is developing insights into paid media performance, via techniques such as MMM and MTA, and transforming those insights into growth-maximizing decisions. Responsibilities: Lead media measurement strategy and evolve advanced, integrated media measurement models to guide decision-making, including Marketing Mix Models (MMM) and Multi-Touch Attribution (MTA)Drive high quality insights, optimization, and adoption for NBC and Peacock media, with special focus on Performance Media (Social/Digital)Develop media optimization strategies formed through analytics, working with a team to implement annual, quarterly, monthly, and weekly successCultivate strong working relationships with leadership of NBCU Media Group, agency partners and analytics vendorsTake ownership of projects and analyses from conception through execution, presentation, and follow-through, collaborating with relevant partnersDevelop self-serve dashboards to enable curated access and evangelize data democratization throughout the organizationSupervise and develop a team of analytics professionals who combine technical skills with strong communication and business acumenPartner with Data Science team to guide predictive modeling efforts including customer lifetime value, content and audience modeling, and multi-technique calibration (e.g. MMM x Experimentation)Be a culture lead, driving strong work ethic, relationship-building, and a collaborative environment
