Own the orchestration of leads through the customer funnel—ensuring timely, accurate routing to sales based on performance models, customer signals, and strategic rulesMonitor and maintain health of lead pipelines, proactively identifying and resolving breaks in the systemBuild and maintain data logic layers and queries that drive personalisation, segmentation, and call file creation.Own reporting and analytics across CRM, product analytics and marketing automation platforms (e.g. Salesforce, SFMC, Amplitude)Build journeys and activities in Salesforce marketing cloud and / or marketing cloud personalisation from time to timeCollaborate with Product, Data, and Growth teams to iterate on customer rules, scoring logic, and routing strategiesAct as the internal expert for customer targeting, call file prioritisation, and marketing automation logicDrive key martech projects and support broader growth initiativesLead a capable team of journey managers, specialists, and a Marketing Cloud Engineer to deliver business impactThis is a highly cross-functional and technical role. You'll be managing a complex ecosystem that includes marketing automation, CRM integrations, data pipelines, and dynamic routing logic. Success requires strong commercial acumen, analytical thinking, and a willingness to get hands-on when needed to ensure excellence in execution.
