Local Social Media Manager (UGC) — Spanish/English — Jersey City / Hoboken
Industry: Premium Home Cleaning + Carpet/Upholstery Cleaning
Location: Must live in/near Jersey City / Hoboken (local applicants only)
Type: Part-time or Full-time (based on fit)
Desired Outcome: High-quality social media content that consistently brings in a high number of leads.
That’s the result of your activity. Everything else supports that outcome.
What you’ll do
- You’ll create and manage content that drives inbound leads through Instagram/Facebook (and TikTok if you’re strong there).
- UGC Content Creation (on-site)
- Film short-form videos on-site in Jersey City / Hoboken (before/after, satisfying cleaning clips, team in action, quick tips, “what we do differently”)
- Record simple talking-head videos in English (you and/or team members)
- Capture high-quality photos for posts/stories
- Edit Reels fast and clean (strong hooks, captions, pacing, simple graphics)
Social Media Management
- Plan and post consistently (agreed weekly schedule)
- Write captions that convert (clear benefits, local relevance, strong CTA)
- Keep the brand tone premium and trustworthy (not cheesy, not cringe)
- Light community management: DMs/comments (or coordinate with our office team)
Lead Generation Focus
-Turn content into leads: offers, CTAs, links, DM prompts
- Test ideas weekly (hooks, angles, formats) and double down on what performs
- Provide simple weekly reporting: what you posted, results, what you’ll do next
What success looks like
- Consistent posting cadence without gaps
- Content quality improves every week
- Increase in leads attributed to social (DMs, calls, form fills, bookings)
- You bring ideas + execute quickly (this is production + performance)
Requirements (must-have)
- Bilingual Spanish/English (spoken + written)
- Local to Jersey City / Hoboken and able to film in-person
- Comfortable filming and directing quick clips in real environments
- Strong short-form editing (CapCut/Premiere/Final Cut or similar)
- Reliable, organized, and consistent
- Understands content that converts (not just “aesthetic posts”)
Equipment
- Modern smartphone required
- Bonus if you have: wireless mic, small light, gimbal
Pay
-Competitive, based on experience and output. Open to hourly, per-shoot day rate, or monthly package (if performance is strong).
