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Lead Marketing Specialist - Tr ansportation, Hospitality & Services Sector - Consumer IndustryAre you a marketing and communications professional who is unafraid to think differently, always going the extra mile, and keeps current on the latest marketing trends? Are you looking to take your skills to the next level? Are you interested in working with different businesses executing strategic marketing campaigns? Do you thrive in a fast-paced environment, working with colleagues in a virtual setting, to meet our business and client needs? We are seeking a passionate and experienced professional to play in this role.The ideal candidate will be a marketing professional with a strong desire to grow in industry knowledge, data analysis, and professional services marketing with an ability to work collaboratively with individuals at all levels of a matrixed organization.What you'll do:You will work closely with the sector leadership to support and implement strategy effectively and consistently with an always on marketing mindset.The Marketing & Communications Lead Specialist supports and drives the execution and delivery of market development campaigns through the efforts of the aligned team. Collaborates (leading at times) with colleagues in the Marketing & Communications Center of Excellence to differentiate the Deloitte brand, drive Deloitte s business priorities forward, innovate new marketing and communications solutions, and deliver distinct client experiences. Potential to facilitate marketing and communications targeting activities through assisting with social media campaigns, content marketing, supporting business expansion initiatives, developing promotional marketing materials and targeting tools, and managing major promotional events such as trade shows, industry speaking events and sponsorships.We develop cutting-edge marketing plans, creative assets, and unique experiences that engage our clients; deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.Responsibilities include:
Sector planning ability to meet with senior business stakeholders alongside Senior Marketing Manager, to understand the core business objectives and client opportunities with an eye towards developing and executing a detailed go to market activation plan
Campaign/Activation development - focus on marketing strategy and execution of the TH&S priority campaigns and activations in tight collaboration with our GDA partners
Thoughtware execution and commercialization ability to work cross-functionally with our business stakeholders, Research & Insights team and Deloitte Insights on all aspects of thoughtware development from project facilitation to internal and external launch and promotion.
Content development, optimization and marketing - exercise judgement around content and edits when creating/updating decks, drafting collateral materials, or updating website content; ability to carry changes through documents and key points in messages
Event support - can include planning logistics, invitations, registration, conference materials and on-site experience as well as the post-event sales enablement strategy; these events may include online and/or offline events and may be a Deloitte proprietary event or a co-sponsored event with an external third-party association
Writing ability to edit pieces independently and providing content that is close to final prior to passing to supervisor for review; Ability to work with a variety of content types, including but not limited to social media activities, managing newsletters, supporting internal communications, etc.
Reporting - develops reports that tell a compelling story; ability to use data to make decisions and persuade others to follow a course of action
Project management - need to be flexible and able to manage multiple projects with competing timelines and ability to proactively manage up (knowing when to start to identify and push solutions or escalate for help with issue resolution).
Best practice sharing willingness to collaborate on cross-sector projects and initiatives for the betterment of the entire Consumer Industry M&C team
Qualifications include:
Experience using social media platforms, specifically Twitter and LinkedIn, and understanding the corollary between internet engagement and strategic best practices for reader engagement and user experience
Detailed and process-oriented so as to work through the appropriate internal clearances (e.g. Risk Review) in a timely and compliant fashion
Project management with detail-oriented with excellent follow-through skills
Organized with ability to take initiative, prioritize and manage stakeholder expectations across multiple, competing projects/priorities with aggressive deadlines and quick turn-around times
Ability to work in a matrixed organization with a virtual team, experience in large corporate setting and/or professional services a plus
Ease and comfort with brainstorming and idea generation
Polished executive presence, professional client service manner, demonstrated ability to take initiative and interact with all levels of management and adapt to business needs
Interpersonal, verbal and presentation skills, as well as outstanding written and verbal communication skills
Collaborative working style to build relationships, including collaborating with multiple business marketing teams, senior leaders, sales, vendors, etc.
Familiarity with budgets and tracking, etc. a plus
Excellent Outlook/Word/PowerPoint/Excel skills
Minimum of a Bachelor s Degree in Marketing, Business or related field
5 years of specifically relevant experience required
Some travel required
How you ll growAt Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center. at https://zoomforth.com/s/deloitte/du#homeBenefitsAt Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. at http://www2.deloitte.com/us/en/pages/careers/articles/life-at-deloitte-benefits-and-rewards.htmlDeloitte s cultureOur positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.Corporate citizenshipDeloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world. at http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-corporate-citizenship.htmlRecruiter tipsWe want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you re applying to. Check out recruiting tips from Deloitte professionals. at http://www2.deloitte.com/us/en/pages/careers/topics/recruiting-tips.htmlCategory: Business Development / Sales / MarketingAbout Deloitte As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
