Develop sales in an efficient and effective way in all media, in order to attract more customers to come more often and buy more. We do this by optimising our sales priorities, commercial activities, and ensuring the right forecasts for our total offer. Our main responsibilities are developing and executing sales steering, selling the IKEA way, range grouping, pricing, range management and launches. This ensures an enjoyable, convenient and successful shopping and buying experience, which leads to increased sales and sustained long-term profitability.
