Develop and implement efficient/effective store communication, range presentation to support self-choice/self-serve, reflect its width & depth and strengthen our low price profile on all levels in a sim-ple & cost conscious way
Strengthen the IKEA store as a media, optimize the store layout, reflecting the IKEA identity and create visual impact in all commercial areas, room settings, homes, vignettes, sales support and co-worker areas
Ensure IKEA identity is a part of the architectural elements in all co-workers and sales support areas reflecting our Home Furnishing competence and Swedishness
