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W3LL PEOPLE currently seeks qualified candidates regarding a full-time digital content marketing position. We are a dynamic, rapidly growing clean cosmetics brand based in Santa Fe with a Flagship Studio in Austin and global distribution. We lead in creating premium, nontoxic makeup with real health benefits that work. We combine strategic insight and boundless imagination to create targeted, witty marketing campaigns the engage.
W3LL PEOPLE is known for combining both style and substance. We're looking for like-minded individuals who excel at problem solving and flourish in challenging environments. This post will provide direct contact with senior level marketing professionals and founders.
Job brief:
We are looking for a talented Content Marketing Manager to take full responsibility of our outbound social marketing strategies.
Our ideal candidate is a creative marketing professional with a remarkable writing background who know how to build community. You should be able to develop engaging content to acquire and retain customers. To be successful in this role, it is essential to be up-to-date with new technologies and marketing trends, particularly in green beauty and wellness categories.
Ultimately, you should be able to expand our companys brand awareness and community.
Responsibilities:
Develop content marketing strategies based on short, mid and long-term business goals
Design content including writing and photography
Collaborate with design and management teams to produce high quality, on-brand content
Create editorial calendar, delegate tasks and ensure deadlines are met
Deliver engaging content on a regular basis and inspire team members
Edit, proofread and improve content
Optimize content considering SEO, Google Analytics and Social Media Analytics
Share content through various channels
Receive customer feedback and generate ideas to increase customer engagement
Requirements:
Beauty lover and clean beauty advocate
Proven work experience as a Content Marketing Manager
Proficiency in MS Office and WordPress or other Content Management Software
Understanding of web publishing requirements
Editorial mindset with an ability to predict audience preferences
Hands on experience with SEO and web traffic metrics
Expertise in social media platforms
Functional design skills using Adobe software and social media apps including photo and video editing tools
Project management skills and attention to detail
Excellent communication and writing skills in English
BS degree in Marketing, Journalism or relevant field
