The Zia Singers is a dynamic, all-women's choral group based in Santa Fe, New Mexico. We are dedicated to celebrating music, community, and creativity through song. Our performances range from classical choral works to vibrant cabaret events, and we are seeking a Website and Marketing Manager to help expand our digital presence and support our evolving marketing needs.
Position Summary
The Website and Marketing Manager is responsible for maintaining our web presence, executing email and social media campaigns, supporting on-site concert ticketing, and leading the implementation of an integrated marketing strategy. This position reports to the Zia Singers Board Chair and works closely with the Chorus President and publicity team. This is a part-time position, approximately 10-12 hours per month.
Key Responsibilities
1. Website Management (Choir Genius & Public Site)
Maintain and update the member portal, Choir Genius, a choir management software. Maintenance includes scheduling, uploading Zoom recordings, updating member information, and managing materials.
Update public homepage with events, ticket links, images, and news coverage.
Collaborate with the Board Chair to evaluate potential new website platforms.
Ensure donation, ticketing, and fundraising options are functional and user-friendly.
2. Email Marketing (Mailchimp)
Design and deploy segmented campaigns for concerts, events, and fundraising.
Maintain up-to-date mailing lists.
Create invitations with donation/ticketing links.
Collaborate with designers and test engagement strategies.
3. Social Media
Develop and manage a content calendar.
Design or coordinate social media graphics that utilize the brand's colors, fonts, and logos.
Post content that promotes events, grows following, and attracts new members.
Use hashtags, tagging, and insights to increase reach and engagement.
4. Event Support (Concerts & Performances)
Manage on-site ticketing and scanning systems.
Prepare and print tickets, comp passes, and attendance lists.
Train and coordinate ushers and volunteers.
5. Marketing Strategy Development
Partner with Advertising & Publicity Vice Chairs to create a unified strategy.
Oversee execution across all digital and print channels.
6. General Technical & Marketing Support
Provide technical support for members using Choir Genius.
Respond to member inquiries and troubleshoot issues.
Update online store with seasonal membership and music dues.
Qualifications
Required:
Proven experience with website management and platforms like Choir Genius or similar.
Familiarity with Mailchimp or comparable email marketing tools.
Strong social media skills (Facebook, Instagram, etc.).
Experience in event marketing and ticketing tools.
Basic graphic design skills (Adobe Express, Canva, etc.).
Strong communication and project management skills.
Based in or near Santa Fe, NM (preferred for event support).
Preferred:
Experience with nonprofit arts or choral organizations
Working knowledge of YouTube uploads and Google Drive
Knowledge of fundraising best practices
Applications will be reviewed on a rolling basis until the position is filled.
