To secure that store communication completes and amplifies the shopping experience 
and range presentation through IKEA visual and verbal identity thereby contributing to 
building consumers' perception of the IKEA brand in the local market as unique and 
consistent. Use graphic communication competence to strengthen the uniqueness and 
consistency of the IKEA identity in in-store and digital communication by applying the 
principles of IKEA visual and verbal identity.
Actively contribute to the department action plan with initiatives that will grow the 
business and support long-term profitability and execute the agreed plans in close cooperation with other functions.
Plan, implement and evaluate in-store and digital communication to ensure that it 
conveys the benefits of the IKEA Concept as well as completes and enhances range 
presentation by using proven solutions, best practices, guidelines and national 
directions.
Actively contribute to developing, implementing and evaluating in-store and digital
communication strategies that support a convenient shopping experience by using 
knowledge about life at home and shopping behaviour in the local market.
Respect routines and responsibilities, work together with the Com&In team and other 
functions in the store, act quickly to exploit commercial opportunities and understand 
the impact of your actions on the financial results.
Secure visual balance and consistency, quality and simplicity, cost-efficiency and 
sustainability in producing and implementing in-store and digital communication.
Stay up to date with knowledge about home furnishing, communication and retail 
design trends to follow creative directions that inspire and surprise store visitors 
through the IKEA visual and verbal identity.
Keep visitors in mind and minimise disruption when working on the shop floor.
