Vacancy expired!
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world together. At Ford, we’re all a part of something bigger than ourselves. Are you ready to change the way the world moves?Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.What you'll do
Evaluate and build upon existing communications strategy through a digital content lens.
Contribute ideas for digital email, push, in-app, social, SMS, and web campaigns including tactics across paid, earned, shared, and owned media.
Oversee digital communication content development in conjunction with our internal teams.
Align content strategies for programs and events.
Maintain a relevant content repository - constantly updating information and working with agency leaders for content production.
Writing, editing, and optimizing CRM content, emails, push notifications, SMS, and in-app/site notifications.
Partner with insights and strategy effectively forms strategic content recommendations based on organic search, audience, and business insights.
Developing and delivering effective and persuasive presentations
Expanding our team’s knowledge, consulting on the strategy, implementation, and use of content
Keeping Ford Motor Company at the forefront of the industry, proactively exploring and sharing the latest content innovations, best practices, trends, and tools
To be a successful as CRM Senior Digital Copywriter Specialist, you might be…
Someone who enjoys crafting digital content, think pieces, email marketing campaigns.
Someone who has developed and driven forward multi-channel digital strategies and roadmaps aligned with organizational and departmental growth goals.
Someone who might have held roles in digital and/or communications.
Someone who has strong client consultancy skills gained in an agency environment.
A framework-minded designer who excels at strategic choice-making and thrives in complex systems.
Passionate for the evolution of technology and how it is a key driver in business strategy.
Someone who is obsessed with how end users experience digital content.
Someone who harnesses the power of data and analytics to drive decision making.
You'll have
Bachelor's degree in omni-marketing, journalism, public relations, strategic communications, digital content strategy.
5+ years of experience in digital marking, branding, content creation & management, social media, copy writing.
Must provide a portfolio with a few relevant writing samples to be considered.
Excellent writing skills, editing skills, and the ability to create compelling content from brief descriptions, summaries, and interviews.
Experience running both paid and organic social campaigns from a content perspective.
Strong technological aptitude, expertise in Adobe Suite, InDesign, Canva, Google Analytics & Data Studio, Facebook Ads Manager.
Capacity to quickly master new tools and platforms as technologies evolve.
Excellent organizational skills, with the ability to take initiative and handle multiple projects with respect to timelines and deliverables.
An understanding of web user experiences and web audience development with the ability to adjust digital strategy quickly and smartly, is a nice to have.
At least 3 to 5 years of relevant experience in an agency setting.
Even better, you may have
Experience in professional digital copywriting, content strategy or content optimization is preferred.
Experience teaching, mentoring, reviewing and delegating work is a plus
Professional, proactive, and effective communication skills
Outstanding writing and presentation skills
Attention to detail and eye for accuracy
Ability to collaborate with other disciplines and teams
Ability to manage and prioritize multiple clients and projects
Ability to accept feedback with a willingness to learn and grow
Strategic problem-solving skills and a love for content challenges
Strong understanding of ecommerce content best practices is preferred
Knowledge of the Associated Press (AP) Stylebook is a plus
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:
Immediate medical, dental, and prescription drug coverage
Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up childcare and more
Vehicle discount program for employees and family members, and management leases
Tuition assistance
Established and active employee resource groups
Paid time off for individual and team community service.
A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
Paid time off and the option to purchase additional vacation time.
For a detailed look at our benefits, click here:https://clicktime.symantec.com/15uBY4UxGoQRhKVfceQff?h=1r0sn4MxpHrH2Fpp96bq8fc90iBOLzHqF51mWjc60=&u=https://fordcareers.co/GSRnon-HTHDVisa sponsorship is not available for this position.Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.#LI-RemoteRequisition ID : 20222
