As part of the ANZ Marketing team, this Industry Marketing Manager will make a measurable difference by developing the end-to-end market strategy, plan and execution for our Nearmap Insurance vertical to drive influenced pipeline and impact.The mission of this individual is to foster valuable partnerships within the Insurance vertical ‘squad’ and align marketing plans to help them achieve their territory targets. The Industry Marketing Manager is the marketing expert within the squad operating with a collaborative, agile, results-driven mindset.What we are looking for:The ideal candidate will be expected to be adept at the following:Stand as the Insurance vertical marketing champion with internal squad, responsible for formulating and executing strategically focused end-to-end marketing programs including events and digital campaigns, to drive demand to achieve pipeline and squad goals.Build strong aligned relationships with both the sales and product teams.Provide direction to internal and external creative resources to brief, conceptualise, create and tactically execute localised campaigns.Manage marketing budgets and demonstrate fiscal responsibility when delivering marketing assets and activities.Evaluate the impact of marketing programs in achieving their stated objectives.Present to the ANZ GTM at quarterly business reviews on marketing activity and performance.
