Content Strategy LeadNew York, New York;Boston, Massachusetts; Charlotte, North CarolinaJob Description:At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. Responsible Growth is how we run our company and how we deliver for our clients, teammates, communities and shareholders every day.One of the keys to driving Responsible Growth is being a great place to work for our teammates around the world. We’re devoted to being a diverse and inclusive workplace for everyone. We hire individuals with a broad range of backgrounds and experiences and invest heavily in our teammates and their families by offering competitive benefits to support their physical, emotional, and financial well-being.Bank of America believes both in the importance of working together and offering flexibility to our employees. We use a multi-faceted approach for flexibility, depending on the various roles in our organization.Working at Bank of America will give you a great career with opportunities to learn, grow and make an impact, along with the power to make a difference. Join us!Bank of America is looking for a content strategist to serve as a lead within the Content Center of Excellence, serving as the key strategic advisor for key lines of business and helping drive innovation in the company’s approach to content marketing. This person should be a passionate digital evangelist with deep experience in defining content strategy based on partner business objectives and in delivering best in class innovative content.
Serve as the lead strategist supporting specific line(s) of business in their content marketing efforts, partnering closely to develop a deep understanding of business objectives and translate that into content strategy
Lead a group of editors and video producers, providing oversight, coaching and mentoring in service of the delivery of best in class content programming
Stay on the cutting edge of emerging content trends and constantly seek new ways to bring that forward in their work, up-leveling the efforts of the Content Center of Excellence by example
Develop strong internal relationships with cross-functional stakeholders, diving in to become a true expert in partner plans and priorities and cascade that information across the Content Center of Excellence to drive creative strategy
Leverage data and insights to take a customer-first approach to content marketing efforts, leaning on performance metrics to inform strategy and setting clear performance metrics and goals
Develop content distribution strategies for all content develop at the outset of content development, ensuring content is tailored for specific distribution channels from brief to delivery (social media, email, etc.)
Required Skills:
15+ years of experience in content marketing, media, social media, editorial or related field
5+ years of experience leading multichannel content creation and distribution strategies for large-scale brands
5+ years of experience in people leadership
Deep knowledge of content marketing trends and avid consumer of digital and social media content
Extensive hands-on experience developing articles, videos and social media content
Success delivering content programs in a highly regulated industry in consideration of legal, regulatory and compliance requirements
Excellent communication skills and ability to navigate a matrixed organization to drive collaboration
Shift:1st shift (United States of America)Hours Per Week:40Bank of America and its affiliates consider for employment and hire qualified candidates without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity and affirmative action, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our teammates.To view the "EEO is the Law" poster, CLICK HERE (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf) .To view the "EEO is the Law" Supplement, CLICK HERE (https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCPEEOSupplementFinalJRFQA508c.pdf) .Bank of America aims to create a workplace free from the dangers and resulting consequences of illegal and illicit drug use and alcohol abuse. Our Drug-Free Workplace and Alcohol Policy (“Policy”) establishes requirements to prevent the presence or use of illegal or illicit drugs or unauthorized alcohol on Bank of America premises and to provide a safe work environment.To view Bank of America’s Drug-free workplace and alcohol policy, CLICK HERE .
