Company DescriptionPublicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the converging marketplace building data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.Job DescriptionPublicis Media is looking for a strategic, hands-on, and collaborative Director of Product Marketing within the technology practice. This senior-level role is ideal for experienced marketers excited shape product go-to-market activities, and lead different strategic product marketing activities on a portfolio level.You'll leverage knowledge of the media and advertising landscape to serve as a strategic partner working with Product Management, Client Success, and Support to grow the product journey. You'll serve as the trusted voice and face of your product, communicating with senior management and agency stakeholders.You'll lead projects across the wider portfolio and implement fresh frameworks to help take our product marketing team's work to the next level. We're always looking for new ideas and fresh approaches to how we work!You are equally comfortable digging "into the weeds" or tailoring messages to a 50,000ft overview based on the audience.You will report to Senior Vice President, Product Marketing.This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.Responsibilities:
Develop expertise in set of products to express core value propositions, functionality, and benefits to audiences of varied levels
Manage end-to-end product marketing projects in assigned domain and across the portfolio to grow product marketing team goals
Lead compelling product demonstrations and support enablement activities to onboard new users, explain nuanced functionality and lead continued adoption
Promote products, solutions and best practices serving as ambassador for technology capabilities within Publicis Media
Strategize, develop suite of product content including presentations, webpages, user guides, videos, FAQs, and related collateral
Collaborate with teams (product development, program management) to make recommendations on marketing-related activities
Work amidst to translate technical concepts into simple, easy-to-understand messaging and storytelling to help other teams
Distill user feedback and provide applicable recommendations on positioning, messaging, and product development to inform ongoing planning
Research industry and competitive landscape combining insights to inform product positioning and wider organization
Manage deliverables across simultaneous projects with many moving parts
Mentor members of the product marketing team
Qualifications
Bachelor's degree or equivalent
8+ years of experience in product marketing or similar role
Experience in success working with technical or complex products as a trusted partner to product teams
Willingness to participate in professional development activities to stay current on industry knowledge and grow every day
You'll Stand Out with These Qualifications:
Agency or media experience
Media Planning, Strategy, Investment, Reporting, Adtech, AdOps, or digital investment experience
People management experience
Enterprise technology or SaaS product marketing experience
Experience with Epsilon, Nielsen, MRI, GWI, Kantar/Pathmatics data and/or insights
Experience with Tableau, PowerBI, data visualization, and reporting solutions
Experience with marketing technology solutions such as email platforms, CRMs, marketing analytics tools – ie Salesforce Marketing Cloud, Pendo or similar
Experience with DSPs, Google Campaign Manager, DV360, or Mediaocean Prisma
Institute or Product Marketing Alliance certifications
Additional InformationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcomplianceusms@publicis.com .All your information will be kept confidential according to EEO guidelines.Compensation Range: $130,000 - $204,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/06/2024.#LI-HybridReq #24-5728
