Requisition ID:856676Position:Full-TimeWe are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world\'s evolving vision needs and the global demand of a growing eyewear industry.With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to \"see more and be more\" thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.Our portfolio of more than 150 renowned brands span various categories, from frames, lenses and instruments to brick and mortar and digital distribution as well as mid-range to premium segments. Our Shared Services Team, accompany and enable others within the EssilorLuxottica collective to achieve their targets. They keep people and projects running smoothly, ensuring every part of our business is provided for and well taken care of.GENERAL FUNCTION The Media Team Associate will play a key supporting role for the Sr. Media Manager in executing media activations for LensCrafters OR PearleVision/Target Optical. This position supports all facets: planning, development, implementation, buying, and measurement of paid media activations.This role will help to support media expertise among the EssilorLuxottica Marketing stakeholders while achieving established business goals as well as help build community & connection and among the Media COE (center of excellence), EL Specialty teams, and Agency & External partner team members.MAJOR DUTIES AND RESPONSIBILITIESSupport and collaborate with the brand marketing in development of the media campaign briefs and corresponding media objectives/KPIsSupport creation, implementation, optimization, and measurement of integrated media strategies, in collaboration with agency partners + direct vendorsDevelop media plans based on the communication and media objectives in partnership with agencies and specialty teams. Test new formats, tactics, and solutionsEvaluation of plan strategies, channel mix, tactical details, and executional reports as well as validation of assets and unitsOversee media agencies planning/buying of all media spaces - guaranteeing media costs optimization and performance against objectives and KPIsResponsible for coordination of process flow management with key internal stakeholders and agency partners for campaign set up and executionGenerate reporting of the campaigns and develop the KPIs to measure performancePresent in internal & external weekly meetings, including providing updates and strategies to leadership and executive teamsCollaborate across various departments, including but not limited to: Marketing, Ecommerce/Performance Marketing, Social, CRM, etc.Adapt media presentations and reporting for local/global marketing teams and EL leadership teamsSupport media financial resource in budget management and invoice reconciliationHelp support organizational change and digital & data transformationBuild media culture within marketing and digital teams providing media support and trainingsActs as a relationship leader, for internal and external business partnershipsBASIC QUALIFICATIONSBachelor\'s degree in Marketing, media, or related degree3+ years of experience in media, marketing, or related fieldStrong project management and coordination skillsAcute attention to detail and strong analytic; ability to translate, synthesize and tailor information to stakeholdersStrong written and verbal communication skillsAbility to work under pressure and with tight deadlinesSelf-starter attitude with a global mindset & ability to work autonomously and proactivelyExperience working with complex media plans as well as a complex global organization structureCompetency on all media channels (digital, OOH, TV, radio, etc.) and ability to evaluate media plans against strategy as well as efficiency/strengthWhile both Traditional and Digital media experience preferred; digital capabilities are paramount - Display, OLV/FEP, Social, Search, etc.Understanding of media research tools/models, g. MMM/POEM, Brand Awareness Studies, Foot Traffic Studies PREFERRED QUALIFICATIONSExperience with national and local media buyingExperience working with international teamsPay Range: 70,079.60-102,830.00Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.
