Who We Are:SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM\'s vision to life every day.AdsWizz, a subsidiary of SiriusXM, stands as the premier global platform for digital audio and podcast advertising technology, providing a comprehensive suite of tools for content management, ad serving, and monetization solutions to leading audio publishers worldwide. With a focus on programmatic buying, including its advanced SSP and DSP, AdsWizz empowers buyers of all sizes to access the audio advertising market through its dedicated marketplace, facilitating efficient connections between sellers and buyers across podcast and streaming platforms. Operating in over 40 countries, AdsWizz is a leading force in the global audio advertising landscape.How you\'ll make an impact:We are seeking a highly motivated and strategic Global Business Marketing Director to lead and scale global marketing efforts for our leading SaaS audio advertising technology platform business. This role will focus on building and executing comprehensive marketing strategies aimed at driving growth, increasing brand awareness, and positioning AdsWizz as the go-to solution for our customers.You will oversee marketing strategies aimed at expanding our inventory of premium audio content while driving demand for audio advertising on our DSP. The ideal candidate has experience working across both supply and demand sides of an adtech platform and is skilled at developing impactful campaigns, managing teams, and working cross-functionally with business teams, product, and leadership.This role offers an exciting opportunity to join a dynamic team of B2B marketers dedicated to achieving SiriusXM\'s company\'s vision to shape the future of audio. As the Director, you will collaborate with passionate, forward-thinking professionals driving innovation in digital audio, playing a pivotal role in influencing the next wave of growth and transformation for both the business and the industry.What you\'ll do: The Director will play a pivotal role in shaping how AdsWizz engages its target audiences-Global Enterprise Omnichannel & Broadcast Publishers, Professional Podcast Publishers, Indie Podcast Creators, and audio buyers of all sizes including SMBs, large audio-centric independent agencies and Global Holding Companies/Media Agencies-across key marketing touchpoints.Strategic Marketing Leadership: Shape and influence AdsWizz\'s engagement with its diverse target audiences. Collaborate with Product Marketing & GTM teams to develop go-to-market plans for new products and features. Craft clear, compelling messaging that communicates technical features in a way that resonates with the target audiences. Lead integrated marketing campaigns-encompassing events, digital channels, strategic partnerships, and sponsorships-that drive measurable ROI and support business growth.Customer Personal Development & Strategy: Continuously refine customer personas to align with evolving business goals across both supply and demand sides of the platform. Ensure that marketing strategies are informed by a deep understanding of customer needs and market dynamics.Grow Publisher Platform Partnerships (Supply): Expand AdsWizz supply-side business by partnering with our business teams to develop best-in-class RFPs, RFQs, technology scripts, and platform demos, including a distribution plan. Create compelling case studies, whitepapers, and sales marketing presentations that effectively communicate AdsWizz\'s value proposition, enabling the team to differentiate our solutions in the marketplace. Create an inbound video strategy to attract and engage customers, ultimately driving more qualified leads and fostering long-term relationships.Grow Advertiser Platform Partnerships & Programmatic Partnerships: Develop and execute targeted sales marketing materials and initiatives aimed at brands, agencies, and media buyers to educate them on the value of AdsWizz\'s demand-side offerings. This includes creating thought leadership content, such as white papers, webinars, and industry reports, and collaborating with business teams to provide tools and materials that support deal closures.Analytics & Reporting: Develop key performance indicators (KPIs) to track marketing effectiveness, including campaign ROI, lead conversion rates, and customer acquisition costs. Regularly report on these metrics to senior leadership.Team Leadership: Lead and mentor a team of marketing professionals, fostering a culture of collaboration, creativity, and accountability.What you\'ll need:Bachelor\'s degree in Marketing, Communications, Business, or a related field. 10+ years of experience in B2B marketing, with a strong focus on ad tech, digital media, or SaaS products.5 years of management experience.Proven experience in developing tailored, data-driven, and customer-focused strategies that enhances customer acquisition, engagement, and retention for AdsWizz\'s diverse customer base.Proven experience developing sales marketing materials and executing integrated marketing campaigns across multiple channels (digital, content, events, email, etc.).Demonstrated ability to lead a team and work cross-functionally with business teams, product, and the core go-to-market B2B Marketing activation teams (Content & Digital Marketing, Events & Strategic Partnerships, PR/Comms, and Design/Creative).Proven leader in managing marketing unit responsibilities - including budget, legal, contracts, employee reviews and professional development requirements.Experience in growth marketing or go-to-market strategy for tech products is a plus.Experience in working with Global business teams is a plus.Excellent written and verbal communication skills with the ability to craft clear and compelling messaging.Strong analytical skills, with experience using data to drive marketing decisions and optimize performance.General understanding of marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics platforms (e.g., Google Analytics).Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.Must have legal right to work in the U.S.At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $135,200 - $166,750 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice. R-2024-09-52
Requisition ID:856676Position:Full-TimeWe are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world\'s evolving vision needs and the global demand of a growing eyewear industry.With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to \"see more and be more\" thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.Our portfolio of more than 150 renowned brands span various categories, from frames, lenses and instruments to brick and mortar and digital distribution as well as mid-range to premium segments. Our Shared Services Team, accompany and enable others within the EssilorLuxottica collective to achieve their targets. They keep people and projects running smoothly, ensuring every part of our business is provided for and well taken care of.GENERAL FUNCTION The Media Team Associate will play a key supporting role for the Sr. Media Manager in executing media activations for LensCrafters OR PearleVision/Target Optical. This position supports all facets: planning, development, implementation, buying, and measurement of paid media activations.This role will help to support media expertise among the EssilorLuxottica Marketing stakeholders while achieving established business goals as well as help build community & connection and among the Media COE (center of excellence), EL Specialty teams, and Agency & External partner team members.MAJOR DUTIES AND RESPONSIBILITIESSupport and collaborate with the brand marketing in development of the media campaign briefs and corresponding media objectives/KPIsSupport creation, implementation, optimization, and measurement of integrated media strategies, in collaboration with agency partners + direct vendorsDevelop media plans based on the communication and media objectives in partnership with agencies and specialty teams. Test new formats, tactics, and solutionsEvaluation of plan strategies, channel mix, tactical details, and executional reports as well as validation of assets and unitsOversee media agencies planning/buying of all media spaces - guaranteeing media costs optimization and performance against objectives and KPIsResponsible for coordination of process flow management with key internal stakeholders and agency partners for campaign set up and executionGenerate reporting of the campaigns and develop the KPIs to measure performancePresent in internal & external weekly meetings, including providing updates and strategies to leadership and executive teamsCollaborate across various departments, including but not limited to: Marketing, Ecommerce/Performance Marketing, Social, CRM, etc.Adapt media presentations and reporting for local/global marketing teams and EL leadership teamsSupport media financial resource in budget management and invoice reconciliationHelp support organizational change and digital & data transformationBuild media culture within marketing and digital teams providing media support and trainingsActs as a relationship leader, for internal and external business partnershipsBASIC QUALIFICATIONSBachelor\'s degree in Marketing, media, or related degree3+ years of experience in media, marketing, or related fieldStrong project management and coordination skillsAcute attention to detail and strong analytic; ability to translate, synthesize and tailor information to stakeholdersStrong written and verbal communication skillsAbility to work under pressure and with tight deadlinesSelf-starter attitude with a global mindset & ability to work autonomously and proactivelyExperience working with complex media plans as well as a complex global organization structureCompetency on all media channels (digital, OOH, TV, radio, etc.) and ability to evaluate media plans against strategy as well as efficiency/strengthWhile both Traditional and Digital media experience preferred; digital capabilities are paramount - Display, OLV/FEP, Social, Search, etc.Understanding of media research tools/models, g. MMM/POEM, Brand Awareness Studies, Foot Traffic Studies PREFERRED QUALIFICATIONSExperience with national and local media buyingExperience working with international teamsPay Range: 70,079.60-102,830.00Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.Upon request and consistent with applicable laws, EssilorLuxottica will provide reasonable accommodations to individuals with disabilities who need assistance in the application and hiring process. To request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.
