Senior Email Graphic Designer

Senior Email Graphic Designer

17 Sep 2024
New York, New york city 00000 New york city USA

Senior Email Graphic Designer

Tommy John is a comfort-focused lifestyle brand committed to solving the problem people have with their clothing. Most well-known for reimagining the fabric, fit, and function of underwear and undershirts, Tommy John has spent the past decade making the online and in-store shopping experience more comfortable. We are constantly on a mission to add smart, innovative, and proactive team members and are looking for aSenior Email Graphic Designerto come join our New York based headquarters on a temp to perm basis. Our HQ Office is located in Lower Manhattan and the team is on-site 3 days per week. Position Overview Reporting to the Director of CRM Marketing with a dotted line to the VP of Brand & Creative, the Senior Email Graphic Designer will have a strong design ethos & aesthetic and a thirst to build a compelling and premium visual presence for Tommy John's brand experience. The ideal candidate is motivated, has a self-starter mentality, possesses foundational design skills across the digital medium, and has a clear understanding for an omni-channel creative approach & fully understands the customer experience when it comes to DTC brands. Primary Responsibilities

Design and execute all email layouts based on strategy & briefs for triggered, journey based campaign blasts and promotional sends while adhering to calendar & business needs

Work under Marketing to plan detailed campaign deploys and variations for testing

Partner closely with Creative to abide by brand guidelines and receive creative concept inputs, inclusive of photography and other assets

Collaborate with cross-functional partners for QA and approvals

Prepare designs for creative marketing presentations and reviews

Ensure the digital customer experience via CRM deliverables, and therefore user journey on-site, is consistent, on-brand, and pointed

Lead all creative digital touch points:designfull conceptual programs such as loyalty, welcome series, etc. and provide options for testing format

Execute campaigns in other targetable communication channels, including but not limited to: email campaigns, SMS/MMS, and push notifications

Qualifications, Skills, & Experience

Bachelor's Degree in Graphic Design, Visual Communication, or related field

Minimum 5 years of experience in Graphic Design role at a similar DTC apparel brand

Demonstrated alignment with TJ core values: Humble, Adaptable, Mindful GSD 2.0, & Curious

Previous experience working in the email service provider (ESP) Klaviyo & a deep understanding of targeting, campaign building, QA, and scheduling

High Proficiency in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign; Premiere & After Effects are a plus but not required)

Strong presentation skills

Possess a consumer-first mentality

Passionate about digitally led graphic design

Ability to work at a fast pace on varied creative projects

Exemplary attention to detail and time management skills

Knowledge of DTC marketing best practices

Previous experience at a best-in-class, digital-led marketing agency or brand

Strong preference will be given to candidate with the ability to be on-site in our HQ Office in Lower Manhattan 2-3 days per week

Pay Range: $45 to $50 per hour

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