The Senior Manager will lead data-driven marketing initiatives for clients, including credit, debit, Small Business and Commercial. Own and manage your work product with strong attention to detail and ability to prioritize competing needs/work sets.  Lead projects or major project workstreams with limited oversightLeverage industry and data, market research, best practices, etc. to gather and synthesize deep audience insights and deliver relevant recommendations to clients/stakeholdersDesign and oversee the successful execution of integrated B2C and B2B campaign activations, across multiple channels, including digital, social, OOH, experiential/event and point-of-saleCoordinate communication with sales, legal, product, creative, experiential & media agencies and implement high-impact programs on-time and on-budget.Optimize Consumer and Commercial Marketing platforms/initiatives for clients to establish and deepen client relationshipsLeverage iconic sponsorship platforms, as appropriate, to achieve client and objectivesProvide leadership to enable the measurement, analysis, and reporting of marketing program performance and its impact on business resultsDevelop and manage marketing contractsDevelop and manage Value Added Services Revenue forecast for key clientsBudget management and financial discipline for all campaignsLeverage Artificial Intelligence for increased efficiency and effectiveness in the role
