DescriptionAt Amazon Advertising, we sit at the intersection of advertising and eCommerce. With millions of customers visiting us every day to find, discover, and buy products, we believe that advertising, when done well, can enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We strive to make advertising relevant so that customers welcome it and advertisers can easily implement it. If you’re interested in innovative advertising solutions with a relentless focus on the customer, you’ve come to the right place!Our team’s mandate is to launch and accelerate adoption of advertising measurement and media planning products and services that help advertisers make more informed investment decisions regarding how to optimally allocate their marketing budgets. We ensure all advertisers have access to timely and actionable insights to support comprehensive business planning, budget allocation, and outcome forecasting. With a broad mandate to experiment and innovate, we are growing with a seemingly endless range of new opportunities.As a Senior Program Manager, you are responsible for delivery and driving business growth of some of the most exciting and innovative media planning and measurement products Amazon Advertising has to offer. You are the operations and measurement expert to the client and will work closely with external clients and internal teams (sales, operations, product) to drive adoption and organize/support strategic initiatives. You are obsessively data-driven in your decision making and comfortable digging in to scientific and statistical concepts. You are detail-oriented, persistent, and concise in your communications. You care about client quality. You flawlessly execute and also care about scaling processes and tools. The ideal candidate must be willing to work hard in a fast-paced, dynamic and demanding environment.The right candidate will have experience leading medium to large products and projects, and excel at written and verbal communications. A background in digital advertising is a significant plus. You must be able to succeed in an entrepreneurial environment, and not be hindered by ambiguity or competing priorities. This means anticipating bottlenecks, making tradeoffs, and balancing the needs of various key stakeholders. You will be expected to have strong opinions about tradeoffs as well as the analytical background necessary to track adoption and performance of your program. You will be able to lead a program at scale, and participate/influence other senior leaders across the company future direction-setting.Finally, you will direct in-depth market, industry, and opportunity analysis, and will work with technology and business teams to define program requirements, understand customer needs, and define success metrics and performance tracking methods for product launches. Development, testing, and delivery is performed in partnership with dedicated product teams.Key job responsibilities
Define and track KPIs for advertising measurement and planning programs.
Facilitate overall program execution, harnessing and organizing multiple external partners and internal Amazon teams across product, sales, finance and operations in the process.
Serve as the primary point of contact for client issues / face to the advertiser; relentlessly follow up to communicate, triage, and manage open issues to resolution.
Exhibit deep analytical ability, and develop expertise in Amazon’s proprietary metrics, working to constantly evolve how we analyze and communicate data to our clients.
Act as a "voice of the customer" to drive production adoption and innovation and influence roadmap decisions.
Create, update and maintain standard operating procedure documentation and other training materials. Procure and implement feedback from partner teams regarding SOP usability.
Lead presentations and trainings for clients, executives, and internal teams. Help establish network of subject matter experts within partner teams including Account Management and Sales.
Provide onboarding support, education, continuous product usage consultation, and industry best practices to ensure client success.
About the teamMarketing Mix Modeling team’s mandate is to launch and accelerate adoption of advertising measurement and media planning products and services that help advertisers make more informed investment decisions regarding how to optimally allocate their marketing budgets. We ensure all advertisers have access to timely and actionable insights to support comprehensive business planning, budget allocation, and outcome forecasting. With a broad mandate to experiment and innovate, we are growing with a seemingly endless range of new opportunities.Basic Qualifications
Bachelor's degree
5+ years of program or project management experience
2+ years of data analysis experience
Experience using data and metrics to determine and drive improvements
Experience owning program strategy, end to end delivery, and communicating results to senior leadership
Ability to lead and influence across different organizations and align diverse teams to a common goal
Preferred Qualifications
2+ years of driving process improvements experience
Master's degree, or MBA in business, operations, human resources, adult education, organizational development, instructional design or related field
Experience working with media planning or advertising measurement solutions
Experience with development and use of marketing mix modeling
Ability to effectively manage multiple projects and priorities in a fast-paced, deadline-driven environment
Knowledge of SQL
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $104,100/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
