Sr Manager, Audience Analytics

Sr Manager, Audience Analytics

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Job Description

The role will revolve around the application of advanced analytic and machine learning techniques to drive and enhance the client’s marketing performance across their multi-brand portfolio. The Sr. Manager will be responsible for ensuring timely delivery of data, analytics and strategic consulting to support the client’s marketing initiatives. They will become the client’s trusted advisor, supporting multiple brands within a product division with hands-on analysis and presentations. The Sr. Manager will integrate project work and findings with the Dentsu Aegis Network analytics leads on the account as well as coordinate directly with strategy, product, media planning, and reporting teams. They will participate in creating and articulating relevant solutions for clients and in developing methods or processes for implementation and owning quality assurance on all deliverables.

To succeed in this role, the Sr. Manager is expected to demonstrate strategic thinking, logical reasoning, strong communication and presentation skills, outstanding analytic skills, ability to work on multiple engagements simultaneously, and the ability to resolve complex issues. This position is based in NYC or Columbia, MD

Execute a wide variety of analytics projects including predictive modeling, customer profiling, journey analysis, campaign test design and analysis, dashboard reporting, market basket analysis, product recommendations, and customer segmentation
Extract and process large quantities of data from data warehouses and other data marts in support of assignments
Analyze marketing metrics to identify cause-effect relationships between marketing levers and outcomes
Data mining and analysis, including the ability to independently QA database information and help drive database enhancements via communication and requirements documentation for technology teams
Develop test designs to support one-time and longitudinal test plans
Develop, write, and present strategic recommendations that directly address client’s toughest questions
Participate in brainstorming sessions to identify new marketing opportunities for the client

• Lead the development of analyses that provide insights into actionable recommendations and strategies for omni-channel marketerswith emphasis on digital media optimization in conjunction with performance media team
• Manage projects tasks, timelines, and deliverable
• Mentor junior analysts and contribute to their career development
• Develop strong partnership across various Dentsu and media partners
• Develop innovative analytical solutions and enable automation to improve capabilities and efficiency

• Experience working in cloud data platforms such Qubole, AWS, Google Big Query
• Proficiency with multiple analytics tools required (R, SQL, Python, Spark, Scala);
• Understanding of relational databases and transactional data required
• Hands-on experience with BI or digital analytics tools (Tableau, TIBCO Spotfire, Micro strategy, Adobe analytics, Google analytics, DMP insight tools) preferred
• Must have experience with statistical concepts and applying statistical techniques such as regression, ANOVA, cluster analysis, factor analysis, time series forecasting, and experimental design
• Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems
• Excellent written, communication, and presentation skills
• Experience with media analytics a plus

Qualifications

• Bachelor's Degree (B.S.) or equivalent in statistics, math, economics or related scientific/quantitative field required; Advanced degree (M.A., M.S., Ph.D.) preferred
• Minimum of 6 years of experience in quantitative marketing arena

Additional Information

At Merkle, we believe that a diverse environment improves us as a community and as a business. We want to foster an environment of growth, where all ideas and contributions are encouraged. We need this culture of courage to continue to thrive in our fast-paced industry. We embrace differences of opinion. We value diversity of experience and thought, which help us to challenge and define industry-leading solutions, and also support our goal of being a great place to work.

All your information will be kept confidential according to EEO guidelines.