Strategic Marketing Product Manager - Veterinary Diagnostic Services (Hybrid)

Strategic Marketing Product Manager - Veterinary Diagnostic Services (Hybrid)

13 Sep 2024
New York, New york city 00000 New york city USA

Strategic Marketing Product Manager - Veterinary Diagnostic Services (Hybrid)

We understand that the world we want tomorrow starts with how we do business today, and that’s why we’re inspired to make A Better World for Pets. Antech is comprised of a diverse team of individuals who are committed to each other’s growth and development. Our culture is centered on our guiding philosophy, The Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. Today Antech is driving the future of pet health as part of Mars Science & Diagnostics, a family-owned company focused on veterinary care.Current Associates will need to apply through the internal career site. Please log into Workday and click on Menu or View All Apps, select the Jobs Hub app, then click the magnifying glass to Browse Jobs.GENERAL ROLE OF JOB:Antech is seeking a highly driven and experienced Product Manager to focus on executing the short- and long-term vision for Reference Laboratory Services with a focus on Pathology, Microbiology and Oncology.This role requires a blend of strategic thinking, creativity, collaboration, and deep understanding of veterinary diagnostics and digital marketing tools. The ideal candidate should be adept at leading teams, navigating complex market dynamics, and driving growth through innovative marketing initiatives.ESSENTIAL DUTIES AND RESPONSIBILITIES:To perform this job successfully, an individual must be able to satisfactorily perform each essential function. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Market Analysis and Research

Conduct in-depth market research and analysis to identify market trends, customer needs, competitor activities, and potential opportunities for growth. Utilize this data to inform and refine marketing strategies.

Engage with practicing veterinarians and corporate veterinary groups to understand their needs and tailor marketing strategies accordingly.

Strategic Marketing Development

Develop strategies to effectively compete against major industry players, identifying unique selling points and value propositions.

Develop and implement comprehensive marketing strategies for reference laboratory tests, focusing on market growth and penetration.

Marketing Plan Creation and Execution:

Develop and oversee the execution of comprehensive marketing plans for reference laboratory tests and services.

This involves setting clear objectives, defining target audiences, determining marketing channels and tactics, allocating budgets, and measuring the effectiveness of these plans in achieving business goals.

Establish and monitor key performance metrics to evaluate the effectiveness of marketing strategies and initiatives.

Cross Functional Collaboration and Stakeholder Communications

Work closely with Capital Equipment and Products, Preventive Care Research and Development, Sales/Sales Enablement, Marketing/marcomm, National Accounts and Senior leadership audiences to ensure alignment of marketing strategies with product development and sales goals.

Maintain effective communication with internal and external stakeholders, including presentations to executive teams and participation in industry events.

Budget Management

Manage the marketing budget, ensuring resources are effectively allocated to achieve program goals and deliver a strong return on investment.

EDUCATION / EXPERIENCE:Required Qualifications :

Bachelor’s degree in Marketing, Business Administration or a related discipline, specialization in healthcare marketing is an added advantage.

3-5+ years of marketing experience in a healthcare, veterinary or diagnostics industry

Proven track record in executing marketing strategies in a veterinary or healthcare setting.

Preferred Qualifications :

Advanced degrees: DVM/LVT preferred, MBA preferred.

Veterinary industry experience: Direct experience in the veterinary industry whether in clinical practice, veterinary pharmaceuticals, diagnostics, or related fields is highly valued.

Technical skills: Advanced knowledge of digital marketing tools, data analytics software, and CRM systems. Familiarity with veterinary practice management software is a plus.

Networking and Affiliations: Active participation in relevant industry associations, networks, and professional groups within veterinary or healthcare marketing fields

Additional certifications: Certifications in marketing, digital marketing, or project management desirable

REQUIRED SKILLS AND ABILITIES:Technical Skills and Experience

Strategic Thinking and Marketing Expertise: Proven ability to develop and implement effective marketing strategies that align with business strategy.

Analytical Skills: Strong analytical and problem-solving skills, with the ability to use data-driven insights for decision making.

Adaptability: Flexibility to adapt to evolving market trends and business needs.

Technical Proficiency: Familiarity with modern marketing tools and CRM systems, with a keen interest in AI and technological advancements in veterinary diagnostics.

Communication Skills: Excellent verbal and written communication skills, with proficiency in presenting complex concepts to diverse audiences.

Data Analysis and Metrics: Competency in using data analytics to inform marketing decisions and measure the effectiveness of marketing campaigns.

Budget Management: Experience in managing marketing budgets, allocating resources efficiently, and demonstrating a strong return on investment.

Digital Platform Marketing: Skills in promoting digital tools and platforms, ideally with experience in health or veterinary tech.

Project Management: Strong project management skills, with a track record of successfully leading and completing marketing projects.

Industry Specific Knowledge

Veterinary Diagnostics Knowledge: Understanding of the veterinary diagnostics market, including trends, challenges, and opportunities.

Customer-Centric Mindset: A deep understanding of customer needs and behaviors, particularly in the context of veterinary practices.

Sales Collaboration: Experience working closely with sales teams, understanding the dynamics of sales and marketing collaboration in a healthcare-related field.

TRAVEL REQUIREMENTS:This role will require up to 33% travel, depending on the candidate’s location.PHYSICAL DEMANDS:The associate is regularly required to apply manual dexterity, including hand/wrist flexibility, for computer keyboarding. The associate frequently is required to sit for extended periods of time, stand, walk, and reach with hands and arms. The associate is frequently required to hear and speak in order to use the telephone, make presentations and communicate with people in an office environment. The associate is occasionally required to sit and stoop, bend, kneel, or crouch. The associate must occasionally lift and/or move up to 45 pounds.WORK ENVIRONMENT:The associate will primarily work in a typical office environment including use of cubicles, computers and overhead lighting. Temperature extremes will be minimal to nonexistent.The noise level in the work environment is usually moderate. The associate will be required to use a computer, spreadsheets, data base management, email, and the Internet. The associate is frequently required to use a calculator; fax, copy machine, and phone system. The associate must occasionally use media equipment such as an overhead projector, PowerPoint, WebEx, and DVD/VCR.The Target Pay Range for this position is $97,020 - $120,000 annually. At Mars, pay decisions are determined using factors such as relevant job-related skills, experience, education, training and budget.Antech offers an industry competitive benefits package and continues to invest in and evolve benefits programs that meet the health, wellness and financial needs of our associates.

All Full-time associates are eligible for the following benefits and more:

Paid Time Off & Holidays

Medical, Dental, Vision (Multiple Plans Available)

Basic Life (Company Paid) & Supplemental Life

Short and Long Term Disability (Company Paid)

Flexible Spending Accounts/Health Savings Accounts

Paid Parental Leave

401(k) with company match

Tuition/Continuing Education Reimbursement

Life Assistance Program

Pet Care Discounts

We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement, please see our Career page at Antech Careers (http://careers.antechdiagnostics.com/us/en/affirmative-action) .

Related jobs

  • Description

  • Imagine yourself…

  • Description

  • The CompanyPayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do - and they push us to ensure we take care of ourselves, each other, and our communities.Job Description Summary:The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do - and they push us to ensure we take care of ourselves, each other, and our communities. As a Lead Product Manager in the Financial Services team, you will be responsible for strategically designing new capabilities and scaling our products. You\'ll work with other product managers and engineering and design to build and execute a product roadmap. You will leverage the data around our existing products and review where the largest opportunities may be to grow and expand our target audiences, manage request intake and feature scoping, and participate in agile ceremonies to drive the execution and launch of new features. You will be the point person for your area, balancing customer desires, business requirements, legal/compliance, growth, and monetization considerations.Job Description:Meet our teamFinancial Services The Financial Services team is part of the SMB & Financial Services organization and is responsible for PayPal\'s global financial services. Our financial services play a critical role in our customers\' lives and our broader ecosystem. Over 400M consumers and 30M merchants globally have access to our money management, credit & lending, credit card, debit card, and pay later products, which provide them with convenient, flexible, secure and rewarding ways to borrow, save, and spend. Our financial services team is committed to building and delivering delightful experiences, innovative features and next generation capabilities that reinforce PayPal as the smartest and most rewarding way to transact. Your way to impact

  • Description

  • Description

  • Location(s): 7 World Trade Center, 250 Greenwich Street, New York, New York, 10007, USLine Of Business: Sales OU(SALES OU)Job Category: Sales & MarketingExperience Level: Experienced HireThe Corporate Strategic Accounts sales team covers a list of Moody\'s largest and most strategic global accounts, and is responsible for growing sales for all MA product offerings available in our product suite. The team is split across regions and works together globally with the common objective to grow revenue across the accounts.The Role / Responsibilities:The Relationship Manager (\"RM\") will be responsible for managing and growing the commercial relationship with a number of Moody\'s largest and most strategic global customers in the Americas. Key activities include identifying and qualifying prospects, initiating new sales activity, and managing sales cycles to closure. Additionally, the role requires the assessment of client needs and providing clients with specific strategic guidance and product overviews. This includes growing the revenue through the setting and execution of global sales strategies.This role will cover a subset of Moody\'s most strategic accounts within the Industrial subsector in the Americas. The Relationship Manager is a sales executive responsible for the overall commercial success of MA in his/her territory (meeting sales target objectives).Successful RMs create their own success by displaying some or all of the following: Developing and executing account commercial strategies & business plans, providing sales forecasts and pipeline information to management Developing and maintaining knowledge of industry trends and practices within key areas of focus such as: trade credit, supplier risk, sales and marketing, 3rd party risk management, and master data management. Gaining and maintaining familiarity with client organization and processes to help direct them towards the appropriate MA solution(s) Acting as the point of contact for C-Level (e.g. CRO, CFO, COO, CCO, CDO, CTO/CIO) at the client company to help elevate the relationship as a trusted advisor Generating, qualifying, and converting new leads through networking and prospecting and executing sales campaigns at existing accounts, including cross-selling Identifying and translating client-based needs into compelling solutions that create tangible benefits to our clients Demonstrating the superiority and value of MA\'s solutions to your customers Managing sales cycles through effective coordination and collaboration with colleagues globally, the different Operating Units (sales specialists, product management), and Sales management where appropriate. Executing strong negotiation skills and strategies to bring sales cycles to successful closureAdditional responsibilities include: Providing current sales forecasts and sales pipeline information to management on a regular basis. Introducing sales leads to other business units where appropriate. Making significant and regular travel to and within the territory (when/where possible)Qualifications: 10+ years of experience working in direct business-to-business sales roles with a focus on serving customers in the Corporate segments (Energy, tech, Professional Services, Industrial, Automotive & Aerospace) Solid demonstrated understanding of different parts of the Global Corporate Services industries (one or more of the above), including market dynamics and customers\' business drivers. Degree educated (or equivalent), preferably gained in finance, business, or economics Entrepreneurial style, drive, and sense of urgency, coupled with the ability to work well with others as part of a solution team. Robust problem-solving and influencing skills Ability to work autonomously with minimal supervision, yet integrate appropriately with sales teams and other areas within MA when necessary Proven sales track record of capability and ability to influence key decision-makers during the sales process Ability to sell with a consultative approach, manage complex sales processes Networking skills to identify and develop new business opportunities Creative problem-solving skills and ability to diagnose issues and develop solutions Highly organized and good time management skills Must have the motivation and ability to excel in an intense, high-energy, selling environment Fluent English is essential and having additional language capabilities would be advantageous#LI-AS2Moody’s Corporation is a Government contractor subject to the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, as amended by the Jobs for Veterans Act of 2002, 38 U.S.C. 4212 (VEVRAA), which requires Government contractors to take affirmative action to employ and advance in employment: (1) disabled veterans; (2) recently separated veterans; (3) active duty wartime or campaign badge veterans; and (4) Armed Forces service medal veterans.VEVRAA Federal ContractorWe Request Priority Protected Veteran and Disabled Referrals for all of our locationsPlease contact Donna Hutchinson, Assistant Vice President, Talent Attraction for any questions regarding this listing.

Job Details

Jocancy Online Job Portal by jobSearchi.