The Opportunity This is a rare chance to join a high-growth brand at an exciting stage of its journey. You'll take a leading role in building awareness, relevance, and demand for BUBS in the United States. Working at the intersection of brand, culture, social media, retail activation, creators, and consumer trends, you'll help establish BUBS as a must-have brand for the next generation of candy lovers. This is a hands-on role for someone who enjoys both strategic thinking and getting things done.What You'll Do Lead execution of the US marketing plan and annual activation calendar Build brand relevance through social media, creators, influencers, and community-driven marketing Develop and execute campaigns that drive awareness, trial, and repeat purchase Partner with Sales to connect brand activity with retail and in-store execution Manage agencies, creators, and external partners Identify emerging cultural and consumer trends and turn them into marketing opportunities Lead product launches, events, experiential activations, and retail programs Adapt global BUBS assets and campaigns for the US market Track performance and continuously optimize content, channels, and investments 
