The future is what you make it!When you join Honeywell, you become a member of our global team of thinkers, innovators, dreamers and doers who make the things that make the future.That means changing the way we fly, fueling jets in an eco-friendly way, keeping buildings safe and even making it possible to breathe on Mars.Working at Honeywell isn’t just about developing cool things. That’s why our employees enjoy access to dynamic career opportunities across different fields and industries.Are you ready to help us make the future?The Sr. Director of Digital Marketing is responsible to drive the digital marketing strategy and execution across Corporate, with a strong connection to the SBGs marketing strategies. The successful candidate will possess track record of leading digital marketing transformation in a fast-paced, high growth environment across matrixed teams. You will have a strong customer focus and command of how to navigate and execute the digital marketing strategy and will understand how to create value for both distributors and end customers. You will have a proven track record of influencing stakeholders and working closely with cross-functional teams to push through barriers and drive right and fast solutions.Key Responsibilities
Build, plan, communicate and implement the overall digital marketing strategy
Partner with IT and business stakeholders to build and sustain industry best of breed digital tools, engagement, and platforms for the business
Design comprehensive plans and accountability to deliver content across channels and to varied personas inside and outside Honeywell
Actively partner with commercial teams on lead follow up and workflow in SFDC
Collaborate & partner with Customer Experience to drive an integrated digital experience across all customer touch points
Drive lead generation activities through SEO, content optimization and lead nurturing
Collaborate with executive leadership, functional leaders and functional transformation experts to generate campaign concepts and design creative assets.
Create plans to support implementation of marketing communications using multiple channels and tactics
Stay up to date with the latest technology and best practices
Establish standard operating procedures to ensure business continuity
Lead the MOS and governance to ensure adherence to standard work, design and UX
Oversee all the company's social media accounts
Ensure site and experience analytics to drive continuous improvement for performance, customer engagement and demand generation
Measure and manage online content
Track SEO and Google Analytics data and make complex analysis
Research competition, investigate benchmarks and provide suggestions for improvement
Ensure training, change management and user adoption for digital tools and processes Organize and lead digital marketing team
Develop talent and ensure strong succession plans
Prepare and manage digital marketing budget
YOU MUST HAVE
Bachelor's Degree
A minimum 10 years related working experience
A minimum 5 years of digital marketing leadership experience in corporate environments with a proven record of developing high impact solutions across the digital landscape
Experience leading global and matrixed teams with successful outcomes
WE VALUE
Experience with leading digital marketing and commerce technology stacks (including but not limited to Adobe, SFDC, Marketo, SAP
In depth understanding of best-in-class Marketing/ IT processes and operating models
Fluency in emerging digital practices
Ability to lead through the design/build of business processes and customer facing systems and experiences
Significant experience advising on best practices and innovative approaches, quickly deriving clear priorities from leadership discussions, planning, and delivering
Significant experience managing stakeholders under tight timelines across multiple projects
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
