SUMMARY The Director, Product Marketing is responsible for leading a team focused on Relias product and revenue expansion with fundamental work including market and customer understanding, ideal customer profile strategy, positioning and messaging, GTM strategy and execution, adoption, renewal, and expansion. They have a strong business leadership and shared accountability mindset for commercial results. They partner with product management to validate willingness to pay and the business opportunity to drive strong product-market fit and launch strategy. They lead collaboratively and cross-functionally, build consensus and influence, take initiative, and ensure alignment on work that results in business growth. WHAT YOU'LL BE DOING: Applying market, customer, product knowledge from entire Relias portfolio to direct product marketing’s strategic focus, execute on our product expansion strategy, and maintain differentiated Relias positioning and growth:Keeps up with industry and competitive trends, understands and directs use of ideal customer data and product data Leverages client-facing colleagues, industry events, and internal data sources to validate perspectives Monitors and interprets internal and external data to anticipate impact to business and commercial results Suggests new products or enhancements needed to sustain retention and growth Synthesizes organic and inorganic product expansion into Relias narrative and positioning and into all product marketer enablement Driving best-in-class product marketing collaboration, processes, and deliverables that result in effective product planning and targeted GTM launches and ongoing GTM strategy:Directs strong standards for ideal customer profiles, willingness to pay, product opportunity sizing to maximize product-market fit Leverages data at key decision points and communications during strategy, planning, launch and holds others accountable to the same Creates strong connections for self and team with product management and front-of-house partners during planning, scoping, and launch Ensure business and launch plans have informed and achievable commercial targets Ensures launch KPIs are monitored and acted upon to drive improvements or anticipate new needs from team including metrics such as adoption and renewal Identifies opportunities and drives implementation for automation and ways of working improvements Managing and coaching team of product marketers who are leading successful GTM strategy and launches:Lead team of product marketers who understand customer requirements, validate willingness to pay, and formulate GTM strategies and executing launch plans and sales plays Lead healthy debate as needed for whether a product idea is ready to advance to build stages Offer direct reports and project team members coaching / feedback Drive performance accountability and successful upskilling where needed Foster culture of continuous learning and professional development Other duties assigned as a marketing department senior leader 
