What You Will DoOwn Positioning & MessagingDefine and continuously refine ICPs, positioning, and value propositionsTranslate product features into clear customer value and use casesEnsure consistency of messaging across all channels and marketsCustomer & Market UnderstandingConduct ongoing market, competitor, and customer researchBuild a deep understanding of:Target personas (e.g., technical buyers, operations leads)Customer needs, pain points, and decision driversBring structured insights back into Marketing and Product teamsContent & Go-to-Market EnablementDevelop product-related content (e.g., product pages, sales materials, use cases)Support go-to-market initiatives and product launchesEnsure Sales and Marketing teams are equipped with clear, usable materialsCross-functional CollaborationAct as the key link between Product, Marketing, and SalesWork closely with:Product teams on features, roadmap, and prioritiesMarketing team on campaigns and contentPartner Marketing on joint initiativesDrive alignment across teams on product narrativesMeasure & Improve Communication EffectivenessTrack how messaging and content performUse data and feedback to continuously improve communication impactEnsure product communication contributes to pipeline and revenue goals
