The Technical Marketing Operations Manager is a strategic and technical resource responsible for designing, managing, and optimizing marketing operations infrastructure that supports demand generation, product launches, lead management, campaign execution, and AI-enabled marketing workflows. This role collaborates with Marketing, Revenue Operations, Sales, Customer Success, Product Marketing, Digital Marketing, and IT stakeholders to improve lead lifecycle performance, reduce manual work, ensure data quality, and deliver scalable systems and automations. This includes knowledge and practical application of marketing automation platforms, CRM workflows, analytics, APIs, AI tools, and process improvement methodologies.  WHAT YOU’LL BE DOING:Marketing Automation Architecture: Design, build, and maintain scalable marketing automation frameworks across campaign intake, email, nurture programs, forms, landing pages, lead scoring, routing, segmentation, suppression logic, and attribution. Translate launch and campaign requirements into reusable operational patterns that improve speed, consistency, and governance.Lead Lifecycle Operations: Own technical execution and optimization of lead capture, enrichment, deduplication, scoring, routing, SLA monitoring, and handoff processes in partnership with Revenue and Sales teams. Identify and resolve lead flow issues that impact conversion, speed-to-lead, attribution, and pipeline visibility.AI and Workflow Automation Enablement: Identify and implement AI-assisted and automation-driven workflows that reduce repetitive campaign production, QA, reporting, documentation, and operational triage. Develop approved prompt libraries, workflow templates, and governance practices that help marketing teams use AI safely and consistently.Campaign Operations Governance: Establish and maintain operational standards for UTMs, campaign hierarchies, audience criteria, consent and suppression logic, data hygiene, QA checklists, naming conventions, and launch readiness. Partner with channel owners to ensure campaigns are built accurately and can be measured effectively.Data Analysis and Reporting: Develop and utilize dashboards, reports, and operational scorecards to monitor funnel performance, automation impact, campaign execution quality, data health, and productivity gains. Use Excel, BI tools, MAP/CRM reporting, and SQL or equivalent methods to communicate insights and inform decisions.Cross-Functional Collaboration: Engage with stakeholders across Marketing, Revenue Operations, Sales, Customer Success, Product, IT, Legal, and Information Security to understand requirements and align automation and lead operations improvements with business objectives. Coach marketing team members on tools, processes, and AI-enabled workflows.Continuous Improvement and Innovation: Stay current with marketing technology, AI, analytics, and automation trends. Proactively identify opportunities to improve campaign velocity, data quality, conversion rates, lead management, and operational efficiency within the department. 
