Description Our reputable client is seeking a knowledgeable and experienced Digital Marketing Specialist. This professional should be able to keep tight control of the bottom line while expertly navigating the ins and outs of marketing strategy, analysis and campaign execution.Essential to the job are both a customer-first mindset and experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices. If you're detail-oriented and have strong decision-making and interpersonal skills, we want to hear from you!In this position, you will be responsible for the strategic planning and implementation of all digital initiatives that support the sales strategy and marketing plans for our client. With support from the Marketing Manager, you will oversee the company's brand image and voice through the development of strategies and content across the digital landscape of owned sites, social media, partner platforms and paid media.Your responsibilities in this role
Enhance job knowledge by reading trade publications and seeking out educational opportunities
Share thought leadership and identify trends and insights with executive leadership
Build content that will be engaging for the company's partners and customers
Assist with other project tasks related to print, direct mail and data management as needed
Develop and execute digital marketing initiatives to meet objectives in customer acquisition, growth and retention, and reactivation
Put together reports that track the performance of digital marketing campaigns
Create strategies and tests to optimize spend and performance of paid digital campaigns
Enhance the company's website by creating landing pages, blog posts and SEO
Maintain project status and timeline for digital projects, communicating updates regularly
Establish and support the social media presence of the company
Collaborate with technology and creative vendor partners in order to meet expectations on budget, deadlines and brand compliance
Help with updating the online customer portal to improve user experience Requirements - Strong communication and collaboration skills
Exposure to Content Management System (CMS) & Digital Marketing System (DMS)
Has proven track record in building digital brands with strong ROI
Well-informed in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM
Knowledgeable in maintaining digital brand consistency and managing strategic multichannel marketing
Highly-skilled in vendor management
A healthy mix of initiative and skill
Knowledgeable in enhancing the frontline customer journey, driving traffic to a company's main site Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .
