Marketing Strategy Lead-Owned Channels-Vice President

Marketing Strategy Lead-Owned Channels-Vice President

02 May 2024
Ohio, Columbus, 43085 Columbus USA

Marketing Strategy Lead-Owned Channels-Vice President

The Consumer Bank Acquisition Marketing team is responsible for driving incremental high-quality customer growth by launching and leading direct-to-consumer marketing campaigns that acquire new customers and deepen existing relationships.A significant source of customer growth for Chase Consumer Bank is through acquisition marketing on our digital Owned Channels, including (#1 most visited banking site) and the Chase Mobile App (#1 most downloaded banking app).As a Marketing Strategy Manager, you will drive growth of new banking relationships driven by acquisition marketing through our Owned Channels.Job responsibilities

Partner with leaders of centralized teams managing Owned Channels (for example, Digital, Owned Media and/or Modelling, etc.) to pragmatically advance our customer growth results via strong collaboration and influence

Concept, develop and propose initiatives and tests that drive growth through a deep understanding of business priorities, customer segments and needs as well as Owned Channel capabilities

Create Owned Channel priorities and backlog recommendations to establish multi-quarter initiative roadmaps and growth targets

Deliver on growth targets by leading collaboration between Consumer Bank Acquisition and Owned Channel teams to ensure timely delivery of insights, deliverables and next steps

Lead Acquisition ad serving improvements in partnership Owned Media and Modelling to improve discoverability and share-of-voice of our messages

Develop and manage Owned Channel performance tracking that provide ongoing performance insights and identify gaps or opportunities to improve

Identify, triage and escalate ad performance issues for timely resolution

Required qualifications, capabilities and skills

5-7+ years of experience in digital, direct-to-consumer marketing; financial services industry experience a plus

Team player with the ability to navigate a highly matrixed organization, influence partners, build consensus, and work across various functional departments

Proven experience crafting well-structured strategic business plans using qualitative and quantitative data and producing measurable results

Ability to present and discuss ideas with intent to persuade, educate, and enhance understanding across all levels of the organization

Experienced manager of marketing budgets, forecasts, and expected financial returns

Preferred qualifications, capabilities and skills

Proven ability to take initiative, influence others and achieve results

Constantly pushes boundaries of "what could be" to drive innovation

Excels at managing multiple initiatives simultaneously within tight deadlines

Loves testing, learning, and taking calculated risks

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.Equal Opportunity Employer/Disability/Veterans

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